MATVA (Multimedia Analysis of TV Ads)

/ˈmætvə/


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Efectos pragmático-cognitivos de los elementos paralingüísticos y extralingüísticos sobre la audiencia en los anuncios de televisión en lengua inglesa (Pragmatic-cognitive effects of para- and extralinguistic elements on the audience of English Television Ads)

My name is Barry Pennock-Speck and I am the coordinator of a research group doing work on the pragmatic-cognitive effects of paralinguistic and extralinguistic elements on the audience of English TV ads. The official title of this project, above, is in Spanish as this is a project financed by the Universitat de València.


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