27 April and 4 May in our Faculty
Technological developments in the mobile phone industry (smart phones), along with integration in other devices (tablets) and media (Internet, TV..), are making mobile marketing an essential element in the strategic planning of marketing communications for businesses.
This symposium aims to provide insight to the current situation and new trends in mobile phone communication by analysing the following aspects:
- Benefits of mobile phone marketing for businesses.
- New strategies and tools of mobile phone marketing.
- Analysis of the new user profile (prosumer).
- Strategies developed by successful businesses that use mobile marketing.
The symposium will be a meeting for specialists to analyse mobile communication. Sharing knowledge, trends and experiences in an interactive way, they are aware of the significance this has for consumers and professionals.
Last update: 11 de april de 2012 17:56.
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