1st Course

Code Name Credits Character Teacher Guide, schedules, exams, …
42047 Advanced analysis of consumers and competition in the marketing plan 5 Obligatory Check info
42049 Strategic decisions in marketing 4 Obligatory Check info
40100 Operational marketing design in the launching of new products 10 Obligatory Check info
40099 Managerial skills: managing teams 5 Obligatory Check info
42048 Simulation and new technologies 5 Obligatory Check info
40101 Multivariant techniques in market research 5 Obligatory Check info
40112 Master's Final Project 6 Obligatory Check info

Elective subjects

Code Name Credits Character Teacher Guide, schedules, exams, …
42052 Branding in international markets 5 Optional Check info
40102 Corporate communication 5 Optional Check info
40103 Promotional communication 5 Optional Check info
42050 Management of international companies 5 Optional Check info
40109 Sales management 5 Optional Check info
40104 Advertising management 5 Optional Check info
40114 Design of causal research 5 Optional Check info
40111 Advanced statistics 5 Optional Check info
42053 Client loyalisation strategies 5 Optional Check info
40106 Channel management 5 Optional Check info
40110 Market research project management 5 Optional Check info
40108 Logistics and physical distribution 5 Optional Check info
42054 Marketing of services 5 Optional Check info
40107 Point of sales marketing 5 Optional Check info
42051 International marketing 5 Optional Check info
42056 Political and electoral marketing 5 Optional Check info
42055 Tourist marketing 5 Optional Check info
40105 Message and media planning 5 Optional Check info
42057 Psychology and social marketing 5 Optional Check info
40113 Market research techniques 5 Optional Check info