Plaça del Llibre hosts the launch of “Les marques ONGD” by Pilar Alfonso
It is presented in the Plaza del Ayuntamiento of Valencia the book by Pilar Alfonso “Les marques de la ONGD” of the collection Aldea Global, co-published by the UAB, UJI, UPF and UV.
«Les marques ONGD. Del relat de la culpa al relat del consum i la redempció» Pilar Alfonso describes and analyses in this volume the main stories built by TV advertisements of the new ONGD in two decades, explaining part of the communicative mistakes of a whole period. The objective of the book is to analyse the social and communicative importance of the neosolidary publicity, and show the utility and urgency of (re)think it.
Date 23 october 2016 at 11:15 to 12:00. Sunday.
Place
Plaça del Llibre · Plaça de l’Ajuntament de València
Plaça del Llibre · UV Publications Service.
Contact marqueting@uv.es
