Date: May 22th – 15:30-19:00
Villalonga Room
Registration: imba@uv.es
Professor Michel Wedel was named a Distinguished University Professor in July 2015. He holds the PepsiCo Chair in Consumer Science at the Robert H. Smith School of Business at the University of Maryland. His main research interest is in Consumer Science: the application of statistical and econometric methods to further the understanding of consumer behavior and to improve marketing decision making. Much of his recent work has measured the effectiveness of visual marketing using eye-tracking technology. He teaches models for Marketing decision making for MBA students, advanced Marketing analytics for MS students, and Bayesian statistics for Ph.D. students.
Professor Jie Zhang is a Professor of Marketing and the Harvey Sanders Fellow of Retail Management at the Robert H. Smith School of Business at the University of Maryland. She received her Ph.D. in marketing from the Kellogg School of Management at Northwestern University. Her general research interest is to apply advanced econometric and statistical models to study consumer purchase behaviors and retail strategies. She is a recognized expert in Internet retailing, customized promotions, retail management, and quantitative marketing models.
Her recent research projects focus on online promotion customizations and shopping behavior, loyalty programs, and innovative promotion strategies in the digital and multichannel retail environments. She has published articles in leading marketing and management journals such as Marketing Science, the Journal of Marketing Research, and Management Science. She currently serves on the Editorial Review Board of the Journal of Marketing and the International Journal of Research in Marketing, and has won the Outstanding Reviewer Award by the Journal of Marketing.
