Knowledge branch: Social and legal science
Degree number of credits: 60
Compulsory credits: 34
Elective credits: 20
Final project: 6
Degree code: 2114
Years: 1
Teaching type: face-to-face
Places available for new students: 80
Languages used in class: Spanish
Management Centre: Postgraduate Centre
Participating universities: Universitat de València and Universitat Jaume I de Castellón
Minimum number of enrolment credits per student: 34
Price per credit [2012-2013 academic year]: 42 €
PhD programme linked to this Master’s programme: Marketing
Academic, scientific or professional interest: This programme offers advanced education in academic and research terms in the area of marketing. It is intended to respond to the growing demand for marketing professionals and to the need to train them by means of specialised and up-to-date studies for professional practice. The masters course offers a programme focused on market research and techniques in relation with advertising, consultancy, business distribution, sales in private and public organisations, etc. in different business sectors and regardless of their geographic location. It is targeted at future managers of sales, image and marketing campaigns or at those responsible for analyses in this area.