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Marketing and SalesMARKETING AND SALESPlanning the marketing and sales of a textbook begins long before the book is actually published. A Marketing Manager is assigned to the book and is responsible for creating and overseeing a Marketing plan. Most successful authors also play a role.THE AUTHOR'S SUGGESTION FORMThe Author's Suggestion Form (ASF) (download Author Suggestion Form (PDF) or complete our Online Author Suggestion Form) is the first -- and most important -- document on your book that the Marketing Department receives. Receipt of the ASF begins the marketing process. Please complete the ASF with as much detail as possible. This is the vehicle that drives all of your book's sales, marketing, and advertising material.THE SALES MANUAL PAGEThe Sales Manual Page (SMP) is the primary sales tool used by Allyn and Bacon sales reps. It contains a description of your text and its philosophy, a detailing of the special features and unique characteristics of your book, a listing of the supplementary package, and a complete table of contents. Much of this information is derived from the ASF. It is crucial that this tool be as accurate and well-written as possible to ensure that your book is clearly described for our sales staff and their potential customers.OTHER MARKETING ACTIVITIESDepending on the type of book you are publishing, there are many different marketing activities you can participate in. Your Marketing Manager will contact you for any special requests. However, several marketing activities exist in which all authors can participate and contribute.MARKETING ACTIVITIES FOR THE AUTHOR
![]() SALES MEETINGSYour book is first introduced to the sales force in August of the year prior to the publication year. At that time, the focus is on identifying potential adopters and "pre-selling" the book.In early January your book is again presented to the sales force at our Winter Sales Meeting. This meeting focuses on getting to know your book and planning competitive strategies.
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