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Creada: 15/09/2000 Última Actualización: 15/06/2001
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Why Write with Allyn & Bacon?You're in Good Company When Your Company is Allyn & Bacon.Allyn & Bacon is a company of people. As part of Pearson Education, the world's largest educational publisher, we can boast of broad-ranging resources, including multiple sales channels and a significant investment in technology. These resources are crucial in the rapidly changing world of publishing. But when you look beyond the resources of Pearson Education to Allyn & Bacon itself, you'll find a company with an outstanding reputation in your discipline, as well as a community of talented people committed to providing lifelong learning opportunities for college students and practicing professionals. Just as you have a passion for what you do and a standard of excellence that you strive to reach, we at Allyn & Bacon pride ourselves on working with the kind of people who bring a passion for education, a penchant for innovation, and a wide range of experience to their work.The best way to describe Allyn & Bacon is with a simple acronym -- FIRST.Focus"Working with A&B makes the quality of my writing better, the look of the book more beautiful, the distribution of the text more extensive, the supplements more creative, and the labor more fun. Rather than being a cog in a commercial enterprise, I am a colleague among dedicated professionals who care passionately about writing, students, and the intellectual substance of the work. Simply put, my association with Allyn & Bacon has been one of the most rewarding aspects of being a professor."Allyn & Bacon focuses on a select number of social science, education, and humanities disciplines. This means that everyone here -- from editorial to production to marketing and advertising -- is more knowledgeable about your field, your book, and your competition than their counterparts at other publishing houses. Our sales people spend more time with key decision-makers in your field, better understand their needs, and develop longer, more productive relationships with them. This knowledge and experience will not only help you develop your book, but will also help sell it. Innovation"I've had the privilege of writing for several fine publishing houses. My experience with Allyn & Bacon leads the pack. Why? Allyn & Bacon knows how to develop and market books. The editorial teams provide outstanding support to let the author do what he or she does best -- write the book. The books are attractive, marketed well, and supported by the latest technology. Throughout the years I've appreciated the warm and professional relationship with the A&B editorial team."With our deep knowledge of each discipline in which we publish, we are able to help authors create text features that strike the right chord for faculty and students, to create marketing and advertising campaigns that focus on the needs of the particular discipline, and to develop media enhancements that meet specific market needs. Allyn & Bacon is known industry-wide for innovations such as Interactive Editions, Custom Solutions, and Interactive Video programs. Ask your A&B sales representative to show you examples of recent ideas and materials developed at A&B. Record of Success"What kind of publisher does a textbook writer want? Answer: a publisher that cares about books and not just money, one that has expertise in the subject matter, treats its authors as human beings, is strong and growing but not growing too fast, and has a super sales team that gets the word out to instructors. Allyn & Bacon is not just rare in combining all these features -- it's unique."Founded in 1868, Allyn & Bacon has a proud tradition of quality and excellence. Our editorial, marketing, and production staffs are committed to publishing books that make a difference, and our recent successes have ensured our position as an industry leader. In fact, we've posted growth of more than double the industry average for the past ten years. That growth is spurred by the successes of textbook after textbook. Yours could be among them. Stability"My co-author and I decided to publish with Allyn & Bacon because of the people. We continue to publish with Allyn & Bacon because promises made were kept; timelines were followed; requests were honored; and problems and issues were addressed professionally. In addition, our book was produced and marketed so as to maximize its impact on the field, an important consideration given the enormity of the writing task."In an ever-changing industry, A&B employees have a strong loyalty to the company and its authors. Many of our top-level managers have been with the company for more than 20 years -- including our President, Executive Publisher, Director of Marketing, Director of Production, and National Sales Manager. The editorial, marketing, production, and sales staff will likely be the same throughout a number of editions of your book as well. The benefit for authors is clear -- strong relationships, consistent knowledge, and an understanding of the nuances of your product. Teamwork"I have thoroughly enjoyed my experience working with A&B over a number of years, jointly producing six books -- so far. Some areas that really stand out about the company are its willingness to take a risk for a good idea; its willingness to invest in technological support for traditional books and to produce innovative technology-based products; the staff's excellent support of authors; and the company's exceptionally fine editors, the best in the business."A&B people are team players. The increasing complexity of publishing and marketing educational materials requires that we bring the many skills and ideas of our staff together as we work with authors, brainstorm marketing ideas, or sell to a faculty committee. The most unique thing about our team is our leader -- you. Without your work, there's nothing to publish! So, the very first thing we do is listen to you and encourage you to share your vision of your book with us. All aspects of our organization will then work with you to successfully translate your vision into reality. Join our team. Next>>
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Página creada y actualizada por grupo "mmm".
Para cualquier cambio, sugerencia,etc. contactar con: fores@uv.es
© a.r.e.a./Dr.Vicente Forés López
Universitat de València Press
Creada: 15/09/2000 Última Actualización: 15/06/2001