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Pre-Meeting Seminars
Wednesday, May 31, 2000
8:00 AM - 12:00 PM |
Book Acquisitions: The
Driving Force |
| Cheryl Shanks, Manager, Strategic Project Management,
American Chemical Society |
| Anne S. Patterson, Vice President & Publisher,
Lippincott Williams & Wilkins |
| Anne Wilson, Senior Product Manager, ACS Books |
| As John Galsworthy wrote, "If you do not think about the
future, you cannot have one." The book acquisition editor’s role revolves
around thinking about the future. From identifying prospects and building
business plans to coordinating the publication and launch of books, an
acquisition editor practices both art and science in the ever-vital task
of getting the right books to market.
What are the critical factors for success in this field? This half-day
seminar focuses on key issues and tools that determine long-term success.
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Developing a stream of new products and a robust portfolio
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Building realistic business plans
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Negotiating contracts
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Working as an advocate and as a leader of a cross-functional team
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Redefining "book" in an environment of rapidly changing electronic technologies
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Understanding factors for success and failure
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Learning from authors and editors and others involved in product development
Presented in a pragmatic fashion, the seminar will provide a roadmap for
book acquisition, drawing from real cases and from experiences of presenters
and attendees. |
Wednesday, May 31, 2000
8:00 AM - 12:00 PM |
The XML Revolution: What Scholarly
Publishers Need to Know |
| Bill Kasdorf, President, Impressions Book and Journal
Services |
| The unprecedented enthusiasm for XML, the Extensible Markup
Language, has spawned a bewildering array of related technologies for tagging,
organizing, describing, navigating, linking, and presenting information.
This half-day seminar will present an overview of XML and its extended
family, along with a discussion of the emerging standards that will be
most important for book and journal publishers.
Topics will include:
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A basic introduction to XML, the Extensible Markup Language, and its relationship
to SGML and HTML.
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How XSL, the Extensible Stylesheet Language, will provide the presentation
counterpart to XML.
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XSLT: XSL Transformation, for adapting XML documents to varying contexts
and presentations.
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XLink, XPointer, and XPath: the powerful new linking and navigation technologies
in the XML family.
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A metadata primer: how XML can be used to capture and communicate information
about your content.
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Unicode: the almost-universal font encoding central to XML.
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OEB: the Open E-Book Standard for publishing electronic books.
The emphasis will be on what scholarly publishers need to know about these
topics. You don’t need to know how to read or write XML code to learn how
these powerful technologies will help you transform your books and journals
into dynamic electronic products that adapt to users’ changing needs. No
XML or SGML expertise is required—this seminar is designed for publishers,
not programmers. |
| Wednesday, May 31, 2000 |
The Publishing Value Chain
Where Does the Money Go? |
| 8:00 AM - 12:00 PM |
Morning Session - Books
Irv Myers VP, National Book Network
Pat Brannon CEO, Sprout
Tim Satterfield Lippincott/Williams and Wilkens
John Edwards Edwards Brothers |
| 1:00 PM - 5:00 PM |
Afternoon Session - Journals
Blaise Simqu Exec. VP Higher Education Sage Publications
Susan Knapp Director of Publications American Psychological
Association
John Grinnell VP of Sales |
| Why is it that no matter where in the publishing process
you find yourself, you seem to be working harder and harder these days
to get by while those in other parts of the process seem to be getting
all the benefits? How come those printers with all their fancy technology
aren't charging less when every-thing's so automated now? Why do typesetters
charge so much when they don't even have to type anymore? Now that editing
can be electronic, aren't editorial costs going down—and aren't the authors
doing all the work any-way? Now that publishers have so many more ways
to sell their wares, they must be making lots of money, right? Doesn't
the Web make their marketing a lot cheaper? Hasn't the Internet reduced
distribution costs as well? Hasn't digital printing made printing cheaper,
if printing is even still needed at all? Why isn't information free by
now?
Let's get real. Sure, some things have gotten cheaper—but some have
gotten more expensive. Some work has gotten easier—but higher expectations
cause more work, too. At this seminar, you'll get the whole picture at
every stage of the publishing process. Where are the costs? Where is the
value?
The morning session will focus on book publishing. Speakers will
include publishers, a compositor, a book manufacturer, a distributor, a
bookseller, and a representative from the new e-book industry.
The afternoon session will focus on journal publishing. Speakers
will include publishers, a journal manufacturer, an aggregator, and an
electronic distribution service.
Understanding the economics of all aspects of the process is critical
to any-one working in publishing today. Only when we appreciate where the
real costs are can we find opportunities to reduce them—enhancing our own
financial viability as well as our partners. |
Wednesday, May 31, 2000
1:00 PM - 5:00 PM |
Providing Access to the Literature:
Rainbows or Ruin? |
| Moderator: |
Linda Beebe, Sr. Director PsycINFO |
| Speakers: |
Richard Kaser Executive Director, NFAIS
Nancy Jamiolkowski, Dir, Mkting and Product Development, PsycINFO
Dr. Michael W. Dennis Legal Admin. Mgr. Chemical Abstracts Services
Simon Inger Managing Director, Catchword Limited
Christine Lamb Chief Operating Officer, ingenta, Inc.
Ed Pentz Executive Director, CrossRef
Jacqueline Trolley Director, Corporate Communications ISI |
| How many paths are there to the waterfall? And how many
do savvy publishers offer? In this new information age, readers can find
information in a variety of ways— preprint servers, abstracting and indexing
databases, current awareness databases, citation references, and so forth.
And those services may come from many different producers or providers.The
reader wants information easily available at low or no cost. Yet the publisher
struggles with the economics and potential payoffs—or losses in readership
and revenues.
What is happening today? How can publishers meet the needs of readers
and maintain their viability? Join this lively session to learn the state
of providing access to professional literature in 2000.
Experts on secondary publishing—including database producers, aggregators,
and other suppliers—will share their knowledge and experience. You will
get the benefit of hearing perspectives from across the spectrum of those
providing access to the literature. |
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