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Vice-Principal for Strategy, Quality and Information Technologies


Born in Buñol (Valencia, 1968). Full professor of Commercialisation and Market Research of the Faculty of Economics. Graduate and PhD in Economic and Business Sciences from the Universitat de València. Researcher of the Valencian Institute for Economic Research (IVIE) and Visiting Research Fellow of the University of Glasgow.

His research focuses on quantitative methods in marketing research, a field in which he has published more than 60 articles and 30 books or book’s chapters. He has also participated in nine competitive projects financed by the European Union, the Ministry of Science and Technology and the Valencian Government. He has four six-year terms of certified research activity.

Regarding his teaching activity, he has focused on courses related to market research in undergraduate studies. In master’s degrees, subjects of multivariate techniques for data analysis. He also teaches structural modelling based on variances and co-variances in the PhD. He has four five-year terms of certified teaching activity.

He has been Vice-Dean of Postgraduate Studies and Research and he is currently Vice-Dean of Communication in the Faculty of Economics. He is also the Secretary of this faculty, Secretary of the Department in Business Management “Juan José Renau Piqueras” and of the Department of Commercialisation and Market Research. He is director of the Inter-University Doctorate Programme in Marketing and co-director of the International Master in Business Administration. He is a member of the Senate of the Universitat de València.