Today, Tuesday, December 03, the Family Business Chair of the University of Valencia (CEF-UV), promoted by the Valencian Association of Entrepreneurs (AVE), the Business School (EDEM), the Valencian Institute for the Study of the Family business (IVEFA) and the Family Business Institute (IEF), and currently sponsored by BANKIA and BROSETA ABOGADOS has held a new breakfast under the title: "Family businesses facing the challenge of growth" and to which assisted more than 100 businessmen and managers of business families.

During the event, the entrepreneurs Myriam Gimeno (Chief Executive Officer of the Gimeno Group) and Joaquín Ballester (President of the Citrus Food Group, GAC) transferred to the attendees the experience of growing their business groups, both over 300 million euros. of billing.

Alejandro Escribá, professor at the University of Valencia and director of the CEFUV, introduced the breakfast, emphasizing the importance of companies placing growth among their priorities so that business projects can provide more employment, innovation, attract and develop more talent and generate more wealth in society.

The speakers have outlined the current characteristics of their business groups, discussed the benefits of size, the challenges they face in growth processes, the strategic alternatives that can be used to grow, and some recommendations on how to overcome them. the barriers that normally limit the growth of smaller companies.

Joaquín Ballester emphasized that "the company must be faithful to its raison d'être", emphasizing the importance of maintaining a focus on the mission and vision of the company, and framing the growth in the value generation project. In the same vein, Myriam Gimeno emphasized that growth should not distract attention from the main aspects of the business.

Both have emphasized that size provides better conditions for attracting and retaining talent better, offering career plans and career opportunities, and in turn, that talent is crucial to accompany the growth process of the company. Myriam Gimeno has suggested that, from the point of view of entrepreneurial families, as the family grows through successive generations, it is also important to scale the business in order to continue to provide value to shareholders.

Among the challenges posed by growth, Myriam Gimeno has suggested that the company must have good share stability that guarantees cohesion and consensus on the project.

Joaquín Ballester has put on the table the different strategic alternatives that companies can use to grow, and emphasized that all of them can be interesting depending on the context. Inorganic growth, partnerships, internationalization or diversification have driven the growth of these companies, but organic growth cannot be overlooked at all times, as it consolidates projects and achieves synergies.

Gimeno has agreed on the consideration of the different alternatives and their valuation with professional criteria. Along these lines, both have opted for the values ​​of innovation, proactivity and professionalization of the governing and management bodies as axes of growth. In this sense Myriam Gimeno emphasized that "you cannot grow without having a team of professionals, capable of organizing and trusting the structure of government"

In the conclusion of the breakfast, the director of the Chair, Alejandro Escribá, emphasized that the growth of a company is not the aim, it is not the end, but the means to develop a project that adds value to the Family Business. The success of these processes and their contribution of value for the durability of the company depends on four key points:

The company must be prepared for growth. Have a stable governance structure, a professional team, and a favorable internal situation with a solid business model.

The values ​​that accompany the growth of the company include the ambition and focus on pursuing the project's mission, the importance of maintaining a cohesive team, the confidence in talent and the openness to diverse perspectives, and the consideration of a broad strategic repertoire. Likewise, the orientation to innovation and the desire for the durability of the project are key. Opening of perspective, approach, pursuing the mission and the vision of the company.

For homeowners, growth requires a shared vision, in which each family member must know what role he or she should play in contributing to the development of the business, either through direct participation in management or in the bodies. control, or as a shareholder.

Finally, the context also plays a significant role in growth processes, but even if external conditions do not facilitate growth, the company must approach this challenge as an internal bet, and its success depends on the circumstances and the availability of the means. necessary to achieve the results.

Footage - breakfast summary

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