Family Business' Chair (CEFUV) has participated in the Employment and Entrepreneurship Forum, organised by Faculty of Economics, with a Debate that treated the topic: "Talent and Familiy Business: Breaking Myths, Opening Minds"

Family Business' Chair has completed its activity as part of the Employment Forum at Faculty of Economics (UV), through a debate moderated by Alejandro Escribá (CEFUV Director).

The gathering took place on Wednesday, February 20th in the Hall of the Faculty of Economics, and the reality of family businesses was discussed from the perspective of the employer and the talented candidates. To deliver employer's and family business' perspective we conted with Miriam Burdeos (Director of Cleanity) and Victoria Casañ (Human Resources Development Manager of Grefusa), whereas for candedidate's perspective we had María Orero (GIB Graduate) and José Ramon Escorihuela (GECO Student).

The debate focused into breaking the myths that surround family businesses as well as opening the minds of those who have an equivocal version of them. We observed that the great challenge faced by Family Business is to attract and retain talent. Although they provide more than 60% of the employment, 63% of the students do not think of the Family Business to forge their career.

Thanks to our speakers and the perspectives that were shown we could see how the Family Business can improve its image and its ability to attract and retain talent (from the employer's perspective), and at the same time understand what talented students look for when they face the market of work (from the perspective of students and graduates). This is a step to show what both can offer and demand, see meeting points and where to work to bring the Family Business closer to future talents.

As part of this debate, Grefusa and CEFUV raffled 3 'Grefumaletines' with company products.