How do knowledge search strategies develop marketing and technological capabilities? The role of external partner type and industrial heterogeneity

Articulo
Author

Ferreras Mendez, José Luis; García Granero, Ana; Olmos Peñuela, Julia; Alegre, Joaquin

UCJC Business and Society Review (formerly known as Universia Business Review)

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Reference

Ferreras Mendez JL, García Granero A, Olmos Peñuela J, Alegre J (2019). “How do knowledge search strategies develop marketing and technological capabilities? The role of external partner type and industrial heterogeneity.” UCJC Business and Society Review (formerly known as Universia Business Review), 16(2), 18–39. ISSN 2659-3270, doi: 10.3232/ubr.2019.v16.n2.01.