Dr. Jose Pla-Barber
Professor of International Management and
Strategy
Faculty of Economics
University of Valencia
Avda naranjos
s/n.
46022. Valencia
(Spain)
Tel: + 34 963828917
Mob. +34 667689574
Fax: + 34 963828312
Area of Specialization
International Business, Strategic Management,
Innovation
Research Interest
Multinational firm behaviour; foreign entry mode;
offshoring; global strategic management, multinational companies,
internationalization of services, innovation in small companies
Education
Teaching experience
Undergraduate, graduate and doctoral courses in
Business Strategy, International Business and Global Strategic Management.
[Have taught courses in Europe and Latin America
Awards
Academic Positions
Invited visiting scholar positions:
Academic Positions (Leadership)
Department/ Faculty
Member of Evaluation Agencies
§ Galician Agency for the Evaluation of tenure track for
Associate Professors. Editions 2017, 2018
Organisation of workshops and conferences:
PhD
supervisor and related activities
1.
PhD supervisor. Intermediate units and competence creation
in the multinational firm: a network approach (Defended 2019)
2.
The internationalization of large Colombian companies:
a qualitative analysis (Defended 2018)
3.
PhD supervisor. The
internationalization of large Colombian companies: a qualitative analysis (Defended 2018)
4.
PhD supervisor.
Spillovers of Foreign Direct Investment
and its effects on Colombian companies. (Defended 2018)
5.
PhD supervisor.
Organizational specificities of
international NGOs and knowledge transfer. An analysis of the practices of
Human Resources management (Defended 2018)
6. Phd supervisor. Resources
and ambidexterity in the manufacturing SME: an analysis of their performance in
local competitive environments. (Defended in 2015)
7. PhD supervisor. Entry modes and
innovation in traditional manufacturing sectors. An analysis from
organizational learning (Defended in
2015)
8. PhD supervisor. The
Balanced Scorecard and the reversal of business performance crises: an
empirical application in the electricity distribution companies of the Dominican
Republic (Defended in 2015)
9. PhD supervisor. The
springboarding approach: a new alternative in the process of internationalization. (Defended in 2014)
10. PhD supervisor. The
springboard network: MNE in Latin-America.(Defended in 2014)
11. PhD supervisor. Subsidiaries
Initiatives and corporate resistance: an empirical analysis in Costa Rica.(Defended
in 2014)
12. Phd supervisor. FDI
externalities over the entrepreneurial activity: an institutional approach in
Latin-America.(Defended in 2013)
13. PhD Supervisor. The
effect of the country culture in the process of international Negotiations: an
empirical application in Central America. (Defended in 2012).
14. PhD Supervisor. A
model of Exporting from developing countries. The Costa Rica case. (Defended in 2011).
15. PhD Supervisor. Export
Strategy and Firm Innovation: A Knowledge-Based view (Defended in 2011). Award to the best thesis in Economics. University of
Valencia 2011
16. PhD Supervisor. The
Strategy of turnaround in traditional Manufacturing Sectors (Defended in 2010).
17. PhD Supervisor. Offshoring
in the European manufacturing industry. (Defended in 2009) ) Award to
the best thesis in Economics. University of Valencia 2009)
18. PhD Supervisor. Acceleration
of the internationalization process in SMEs (Defended in 2007). University
Miguel Hernández.
19. PhD Supervisor. Internationalization
and competitiveness of the Textile Industry. (defended in 2007) Award to
the best thesis in Economics. University of Valencia. 2006).
20. PhD Supervisor. Training
and expatriation: an application to Venezuelan Managers. (Defended in
2006.)
21. PhD Supervisor. Subsidiaries
roles in adverse environments. (Defended in 2006)
22. PhD Supervisor. Modes
of entry in the Internationalisation of Spanish Services. (Defended in 2003).
Award to the best thesis in Economics. University of Valencia.2004).
1. RESEARCH ACTIVITIES
Research
Projects and Grants
Public Founding
1. PI of the research project “Interregional
internationalization: springboard subsidiaries and micro-multinationals” a
three year research project (2018-2020) funded by the Spanish Ministry of
Science and Education (National competition) (30.000 euros)
2. PI of the research project “The Globalization of the
European Firms in Latin-America: springboard subsidiaries, innovation and local
spillovers” a three year research project (2014-2016) funded by the
Spanish Ministry of Science and Education (National competition) (54.000 euros)
3. PI of the research project “Springboarding: a new
perspective in the internationalization of the Spanish companies in
Latin-America”, a three year research project (2010-2013) funded by the
Spanish Ministry of Science and Education (National competition) (65.000 euros)
4. PI of the research project “New
Challenges in the international competitiveness of the traditional
manufacturing sectors”, a one year research project (2009) funded by
the Valencian Government (5.000 euros).
5. PI of the research project “Model
of fit strategy-structure-performance. Looking at the International Competitiveness of the
Manufacturing Traditional Sectors”, a three year research project (2006-2009) funded by the Spanish Ministry of Science and
Education and EU founds. (National Competition). (35.000 euros)
6. PI of the research project “New Challenges in the international
competitiveness of the traditional manufacturing sectors”, a one year
research project (2007) funded by the Valencian Government (3.000 euros)
7. PI of the research project “Model of fit
strategy-structure-performance. Looking at the International Competitiveness of
the Spanish MNC”, a three year research project (2003-2006) funded by
the Spanish Ministry of Science and Education and EU founds. (National
competition) (15.000 euros)
8. PI of the research project “Internationalization of the
firm: a model of strategic change”, a one year research project
(2001-2002) funded by the University of Valencia. (10.000 euros)
Private Founding
1.
PI of the
research project “The Globalization of the European Firms in Latin-America: springboard
subsidiaries, innovation and local spillovers” a two year research
project (2015-2016) funded by the BBVA Bank Foundation (National competition)
(80.000 euros)
2.
PI of the
research project “Strategic Plan for the internationalization of the Small companies in
the Valencian Community-2017”
funded by the Valencian Institute of Business Competitiveness- Agency of
the Valencian Government (20.000 euros)
3.
PI of the
research project “Study of International Benchmarking in the textile-home sector: a
comparative analysis Spain-Italy” (2011) funded by the Spanish Textile
Association (35.000 euros)
4.
PI of the
Research Project “Globalization and its impact on the international competitiveness of
the manufacturing sectors”.(2009) funded by the Valencian Chamber of
Commerce (6.000 euros)
5.
PI of the
Research Project “Individualized strategic plans for SMEs in the textile industry”.(2008)
funded by the Institute of Small and Medium Industry of the Valencian
Government-Agency of the Valencian Government (19.000 euros)
6.
PI of the
Research Project “Innovation systems in technical textiles” (2008) funded by the
Institute of Small and Medium Industry of the Valencian Government-Agency of
the Valencian Government. (9.000 euros)
7.
PI of the
Research Project “Entrepreneurship-Lanzapymes” (2008), funded by the Valencian
Business Association (9.000 euros)
8.
PI of the
Research Project “Innovation in management
processes in the textile industry”.(2007) funded by the Institute of
Small and Medium Industry of the Valencian Government-Agency of the Valencian
Government (15.000 euros)
9.
PI of the
Research Project “Analysis of new distribution channels of technical textiles”.(2007)
funfed by the Institute of Small and Medium Industry of the Valencian
Government-Agency of the Valencian Government (15.000 euros)
10. PI of the Research Project “The strategic change in the
textile SMEs”.(2007) funded by the Institute of Small and Medium
Industry of the Valencian Government-Agency of the Valencian Government (25.000
euros)
11. PI of the Research Project “Strategic plan for the textile
sector of the Valencian Commnuity” (2005) funded by the Spanish
Intertextile Council. (30.000 euros)
12. PI of the Research Project “The strategic change in the
textile SME” funded by the Valencian Association of textile companies
(2006) funded by the Spanish Intertextile Council. (6.000 euros)
Grants
Publications
Articles in International Journals
1.
Pla-Barber, J. Villar, C & Madhok, A.
(2018): Co-parenting through subsidiaries: a model of value creation in the
multinational firm. Global Strategy
Journal, 8, 4: 536-562.( JCR Q2)
2.
Pla-Barber, J., Linares, E. & Ghauri,
P. (2018): The Choice of Offshoring Operation Mode: A behavioural perspective. Journal of Business Research
(fortcoming) (JCR Q1)
3.
Obadia, C. Vida,I. and Pla-Barber,
J.(2017) Differential Effects of Bilateral Norms on SMEs Export
Relationships: A Dynamic Perspective. Journal
of International Marketing 25 (3):21-41. (JCR Q1)
4.
Villar, Pla-Barber,
José; Domingo, Luis Silva; Madhok, A. (2017) How can
multinationals improve inter-regional expansion? The case
of springboard subsidiaries for Latin America Universia Business Review; 53 (First Quarter
2017): 188-225. (SCOPUS Q3)
5.
Pla Barber, Villar, C. & Botella, A.:
Why has Caixa Ontinyent survived? An analysis
of its business model and strategy. Universia
Business Review, 54 (SCOPUS Q3)
6.
Marulanda, C. C., Pla-Barber, J., Darder, F. L., &
Rodríguez, J. J. M. (2015). A
microeconometric analysis of the springboard subsidiary: The case of Spanish firms. Economics, 9(23), 1.(JCR Q4)
7.
Pla-Barber, J., Villar, C and León, F.
(2014): “Augmenting versus exploiting entry modes in the soft services:
reconsidering the role of experiential knowledge”. International Marketing Review
(Impact factor: 1.845)
8.
Linares, E., Petersen, T. and Pla-Barber,
J. (2014): “Fine slicing of the value chain and offshoring
essential activities: empirical evidence from European Multinationals”. Journal of Business Economics and Management,
15 (1): 111-134.(Impact Factor: 2.388
22/113 Business JCR, 26/321 Economics JCR. First quartile)
9.
Pla-Barber, J., Villar, C. and Alegre, J.
(2014): “Exploring the role of knowledge management practices on exports: A
dynamic capabilities view”. International
Business Review, 23: 38-44 (Impact Factor: 1.489)
10.
Villar, C., Pla-Barber, J. and León, J.
(2012): “Services Characteristics as moderators on the Entry Mode Choice. An
empirical Analysis in the Hotel
industry”. Services Industries Journal,
vol 32 (7): 1137-1148 (Impact Factor: 2.507. 26/166 Management JCR. First quartile)
11.
Villar, C., Pla-Barber, J. and Alegre, J.
(2012): “Unravelling the moderating effects of size and experience on product
innovations: A longitudinal study in a medium knowledge-intensive industry” Technology Analysis and Strategic
Management, vol 24 (2): 219-238 (Impact Factor: 1.040)
12.
Pla-Barber, J. and Ghauri, P. (2012):
Internationalization of Service Industry Firms: understanding distinctive
Characteristics”. Services Industries
Journal, vol 32 (7): 1137-1148 (Impact Factor: 2.507. 26/166 Management JCR. First quartile)
13.
Pla-Barber, J and Camps, J. (2012):
“Springboarding: a New Geographical Landscape in the European Foreign
Investment in Latin-American”. Journal of
Economic Geography, 12 (2) 519-538 (Impact Factor: 3.667. 5/20 Geography
JCR; 11/321 Economics JCR. First quartile)
14.
Alegre, J, Pla-Barber, J. Chiva, R and
Villar, C. (2012): “Organizational learning capability, product innovation
performance and export intensity”. Technology
Analysis and Strategic Management, vol 24 (5): 511-526 (Impact Factor:
1.040)
15.
Pla-Barber, J., Villar, C. and León, F.
(2011):” The internationalization of soft services: entry modes and main
determinants in the Spanish Hotel Industry”. Services Business, 5: 139-154. (Impact Factor: 1.00)
16.
León, F, Villar, C. and Pla-Barber, J.
(2011): “Entry Mode Choice in the Internationalization of the Hotel Industry: a
Holistic Approach”. Services Industries
Journal, vol 31, 1-2: 107-122. (Impact Factor: 2.50. 26/166 Management JCR.
First quartile )
17.
Pla-Barber, J. Sánchez, E. and Madhock, A. (2010): Investment and control
decisions in foreign markets: evidence from services industries. British Journal of Management, 21:
736-753 (Impact Factor: 1.385)
18.
Pla-Barber, J. and Blanco, F. (2009): “Is
the influence of the industrial district on international activities being
eroded by globalization? Evidence from a
traditional manufacturing industry. International Business Review,
18, 5: 435-445. (Impact Factor: 1.489)
19.
Reynaud, E.; Egri, C.; Ralstom, D.;
Starkus, A.; Dabic, M; Wangenheim, F.; Dalgic, T.; Castro, F.; Potocan, V.
Kavoossi, M; Molteni, M; Girson, I.; Elenkov, D.; Pla-Barber, J. Maignan, I.
Weber, M. and Wallace, A. (2007): “The differences in values between managers
in the European Union founding countries and managers in the new member
countries: social orientation or market orientation”. European Management
Journal, 25, 2: 132-145.
20.
Pla-Barber, J. and Alegre, J. (2007):
”Analysing the link between export, innovation and size in a Science based
industry”. International Business Review, 16 (3): 275-293. (Impact
Factor: 1.489).( Most cited article in 5 years)
21.
Sánchez, E., Pla-Barber, J. and Hébert, L.
(2007):”Strategic Variables influencing the Entry Mode Choice”. Journal of
International Marketing, 15,1: 67-91. (Impact Factor: 2.975 14/113 Business JCR. First quartile)
22.
Sánchez, E. and Pla-Barber, J. (2006):
“Mode of entry in Service firms: strategic variables and characteristics of services
influencing the internationalization process”. Advances in International
Marketing, 17:159-192.
23.
Sánchez, E. and Pla-Barber, J. (2006): ”A
multidimensional concept of uncertainty and its influence on the entry mode
choice: an empirical analysis in the service sector”. International Business
Review, 15, 3: 215-232. (Impact Factor: 1.489)
24.
Pla-Barber, and. Escribá, A. (2006):
”Accelerated Internationalisation. New evidence from a late investor country”. International
Marketing Review. 23, 3: 255-278. (Impact Factor: 1.438)
25.
Sanchez, E. and Pla-Barber, J. (2005): “An
integrated approach in the mode of entry choice: empirical evidence in Services
Sectors” International Management, 10, 43-65.
26.
Benito, G., Tomassen, S., Bonache, J. and
Pla-Barber, J. (2005): “A transaction Cost Analysis of Staffing Decisions in
International Operations”. Scandinavian Journal of Management,
21,1,101-126. (Impact Factor: 1.108)
27.
Bonache, J. and Pla-Barber, J. (2005):
“When are International Managers a Cost Effective Solution? The Rationale of
Transaction Cost Theory Applied to Staffing
Decisions in MCS´s.” Journal of Business Research, 58 ,10:1320-1329.
(Impact Factor: 1.773 33/113 Business JCR. First
quartile)
28.
Pla-Barber, J. (2002): “From Stopford and
Wells model to Bartlett and Ghoshal typology. New empirical evidence in Spanish
companies”. Management International Review, 42, 441-456. (Impact
Factor: 0.883)
29.
Pla-Barber, J. (2001): “The
internalisation of foreign distribution and production activities: New
empirical evidence from Spain.” International Business Review, 10,
455-474. (Impact Factor: 1.489)
Peer Reviewed articles in Spanish
1.
Pla Barber, J., Villar, C. y Escriba, A.
(2010): Nuevos modelos de internacionalización en la pyme manufacturera
tradicional.(New models of
internationalization in the traditional manufacturing industry) Economia
Industrial, vol 375: 101-112.
2.
Linares, E.
Pla Barber, J. y Puig, F. (2009): La estrategia de outsourcing internacional en
España. Una aproximación a los sectores manufactureros tradicionales.(International outsourcing strategy in
Spain. An application to the traditional manufacturing industries) Investigaciones Europeas en Dirección y
Economía de la Empresa: vol 15 (3): 59-71
3.
Pla Barber,
J., Toral, D. y Puig, F. (2009): Estrategias de localización de la empresa y
competitividad de destino. (Business
Location strategies and Competitiveness of foreign destinations) Economía Industrial, vol 373: 45-58.
4.
Pla Barber, J.,
Camps, J. y Madhock, A. (2009): “País trampolín” y “filial trampolín”: una
nueva perspectiva en la internacionalización hacia Latinoamérica. (Springboardcountry and Springboard subsidiary: a new perspective in the
internationalization to Latin America) Revista
Globalización, Competitividad y Gobernabilidad, 3:
16-28.
5.
Sigala, L.,
Darder, F. y Pla Barber, J. (2009): Aprender en entornos adversos. La
experiencia de filiales extranjeras en Venezuela. (Learning in adverse environments. The experience of foreign subsidiaries in
Venezuela) Debates
IESA, XIV, 1: 66-69.
6.
Sigala, L.,
Darder, F. y Pla Barber, J. (2007): Factores determinantes de los roles de filiales
de empresas multinacionales: caso Venezuela. (Determining subsidiary roles: the Venezuelan case) . Revista
Venezolana de Gerencia, 12: 113-136.
7.
Pla Barber,
J.; Puig, F.; Linares, E. (2007):Crisis, actitudes directivas y estrategia en
los sectores manufactureros tradicionales.(Crisis,
managerial attitudes and strategy in the manufacturing traditional industries)
Universia Business Review, 14: 68-83.
(Impact Factor: 0.228 107/113 Business JCR )
8.
Sánchez, E.y
Pla Barber, J. (2005) : La inseparabilidad y el grado de adaptación como
determinantes de la internacionalización de las empresas de servicios. (Inseparability and degree of adaptation
as determinants of the internationalization of services companies) Cuadernos de Gestión, 5: 2-31.
9.
Pla Barber,
J. y León Darder, F. (2004): La internacionalización de la industria hotelera
española. Formas de entrada y factores determinantes. (The internationalization of the Spanish hotel industry: entry modes
and determining factors) Papeles
de Economía Española, 102: 1-24.
10.
Pla Barber,
J. y León Darder, F. (2004): La dinámica de la competencia internacional hacia
la empresa transnacional. (The
dynamics of the international competition towards the transnational model) Universia Business Review, 3: 84-101. (Impact Factor: 0.228 107/113
Business JCR)
11.
Sánchez, E.
y Pla Barber, José (2004) : Una concepción multidimensional de la
incertidumbre y su influencia en el método de expansión internacional: El rol
de la innovación en el sector servicios. (A
multidimensional conception of the uncertainty and its influence in the mode of
international expansion) Cuadernos
de Economía y Dirección de Empresas (CEDE), 20: 131-150. (Impact Factor:
0.268 104/113 Business JCR)
12.
Pla Barber,
J. y Camps Torres, J. (2003) Ajuste entre la estrategia internacional y los
procesos de diferenciación estructural. Un estudio empírico en la empresa
multinacional española. (Fit between
international strategy and the processes of structural differentiation. An
empirical analysis in the Spanish multinational firm) Revista Europea de Dirección y Economía de
la Empresa, 12: 149-169.
13. Pla Barber, J. y Cobos Caballero,
A. (2002): La aceleración del proceso de internacionalización. El caso
de las international new ventures españolas. (The acceleration of the internationalization process. The case of
the Spanish International New Ventures). Información Comercial Española. Revista de
Economía. 802: 9-22.
14.
Bonache
Pérez, J. y Pla Barber, José (2002) : La selección de directivos en las
multinacionales: Un análisis desde la lógica de la teoría de la
internalización. (The
selection of multinational managers: an analysis from the logic of the
internalization theory) Cuadernos
de Economía y Dirección de Empresas (CEDE): 12: 337-353. (Impact Factor: 0.268 104/113
Business JCR)
15.
Pla Barber,
J. (2001): La coordinación y el control en las empresas multinacionales
españolas.(Coordination and control in
the Spanish Multinational Companies) Cuadernos de Economía y Dirección de Empresas (CEDE): 333: 137-159.
(Impact Factor: 0.268 104/113 Business JCR)
16. Peris Bonet, F. y Pla Barber,
J.(2000): La estructura divisional y su adaptación a la estrategia de
crecimiento. Nueva evidencia en la internacionalización de la empresa española.
(The M-form and its adaptation to the
Growth Strategy. New
evidence in the internationalization of the Spanish companies) Economía Industrial, 333: 75-86.
17.
Pla Barber,
J. (1999): Filiales y entrada en los mercados internacionales. (Subsidiaries and international entry
market) Revista. Revista de
Economía Aplicada, 20: 29-55.
18.
Pla Barber,
J. (1997): La expansión internacional de las empresas de distribución europeas.
(The international expansion of
the European Retailing Companies) Información
Comercial Española. Revista de Economía. 761: 67-80.
Other articles
1.
Puig, J.;
Pla Barber, J.; Linares, E. (2008): Los distritos industriales como unidad de
análisis: una propuesta metodológica para su identificación. (Industrial
districts: a methodological approach for its identification) Icade, Revista de Las Facultades de Derecho
y Ciencias Económicas y Empresa, 73: 321-345.
2.
Linares, E.
;Pla Barber, J.; Puig, F. (2006): El control y la confianza: dos rivales en las
internacional joint ventures.(Control and Trust: two rivals in International
Joint Ventures Revista TEC Empresarial,
1: 5-15.
3.
Pla Barber,
J. y Cobos Caballero, A. (2001) Gestión de la empresa multinacional y el modelo
transnacional. (MNE and the transnational model) Icade, Revista de Las Facultades de Derecho y Ciencias Económicas y
Empresa, 54: 53-75.
4.
Pla Barber,
J. y Suárez Ortega, S. (2001): ¿Cómo se explica la internacionalización de la
empresa?. Una perspectiva teórica integradora.(How can we explain the
internationalisation of the firm? A Theoretical approach) Icade, Revista de Las Facultades de Derecho
y Ciencias Económicas y Empresa, 52: 155-175.
5.
Pla Barber,
J. (1999): La internacionalización de la empresa española. Nueva
evidencia empírica. (The
internationalization of the Spanish companies. New Empirical Evidence) Estudios Financieros, 197: 93-224.
Guest Editor
Special
issues:
·
Business Research Quarterly (2018):
Internationalization of SMEs: Building models for long-term development
·
International
Business Review (2013): The Role of Knowledge and Learning in
internationalization
·
Services Industries
Journal (2012): The internationalization of Services
Books and Chapters in books
Edited Books
Pla
Barber, J. and Alegre, J. (Eds.) (2010): Reshaping
the boundaries of the firm in an era of global interdependence. Progress in International Business Research
(5th Edition). Emerald.
Books
1.
Pla Barber,
J y León, F. (2016): Dirección de la Empresa Internacional (International
Management). Ed. McGraw-Hill
2. Pla Barber, J and León Darder, F.
(2004): Dirección de Empresas Internacionales.(International Management)
Ed.: Prentice-Hall (Pearson Educacion):
Madrid. ISBN: 84-205-4089-7. (Two editions. More than 8000 books sold in Spain
and Latin America)
3. Pla Barber, J. (2000): La
estrategia internacional de la empresa española. (The
international Strategy of the Spanish Companies) (Ed. Fundació Universitària
Vall d'Albaida: Valencia. ISBN: 84-89195-13-7.
4.
Pla
Barber,J.; León Darder,F. y Dasi Coscollar, A (1999):Dirección de empresas
multinacionales: teoría y práctica.
(International Management: Theory and Practice) Promolibro. ISBN:
84-7986-355
5.
Peris Bonet,
F; Fernández Guerrero, R.; Tarazona Llacer, F.;
Pla Barber, J. y Revuelto Taboada, L. (1995): Curso de Dirección y
Organización de Empresas. (Business Administration II) Ed. Tirant lo Blanch
ISBN: 84-8002-277-9
6.
Fernández
Guerrero, R.; Tarazona Llacer, F.; Pla Barber, J. y Revuelto Taboada, L.
(1994): Curso de Administración de Empresas.(Business Administration)
Ed.Tirant lo Blanch. ISBN: 84-8002-170-5
Chapters in books
1.
Villar, C., & Pla-Barber, J. (2018).
The High-Performing SMEs in Traditional Manufacturing Sectors: Innovation and
Foreign Operation Modes. In Key Success Factors of SME Internationalisation: A
Cross-Country Perspective (pp. 81-96). Emerald Publishing Limited.
2.
Pla Barber, J.; Linares, Esmeralda (2009):
El offshoring en la industria manufacturera europea (The offshoring in the European manufacturing Industry). Claves de la Economía Mundial.
Instituto Español de Comercio Exterior, ed. asociado Dra. Zulima Fernández
3.
Pla Barber,
J (2009): Estrategia y competitividad internacional en los sectores manufactureros
tradicionales, (Strategy and
international competitiveness in the tradidional Manufacturing industries)
in La Dirección de Empresas ante los retos del siglo XXI (Homenaje al doctor
Juan José Renau Piqueras), Universitat de València, ed.asociado Dra. Martina
Menguzzato
4.
Pla Barber,
J.; Sánchez Esther (2007) : Características del sector servicios e
implicaciones en la estrategia internacional. (Characteristics of Services and its
implications in the International Strategy) Claves de la Economía
Mundial. Instituto
Español de Comercio Exterior, ed. asociado Dr. José Molero Zayas
5.
Pla Barber,
J. (2005): Estructura y estrategia en la empresa multinacional española. ¿Qué
sabemos?, (Structure
and Strategy in the Spanish Multinational Companies. What do we know?) en La empresa multinacional española. Estrategias y ventajas
competitivas. Juan José Durán Ed. Minerva Ediciones
6.
Pla
Barber,J.; Cobos Caballero, A (2002): “La empresa multinacional y el modelo
transnacional” (EMN and the
Transnational Model) (reimpreso del artículo original ICADE, 54, 2001).
En Estrategia y política de la empresa. Santiago Garrido Buj y José Manuel
Rodríguez Carrasco Eds. Editorial: Pirámide
7.
Pla Barber,
J. y León, F. (2002): “Estrategias de internacionalización en el sector
hotelero español”, (Internationalization
Strategies of the Spanish Hotel Industry) en La actividad turística
española en 2001. Editorial: Asociación española de expertos científicos en
turismo (AECIT)
Conferences
More than 150 papers presented
at International Conferences such as European International Business Academy,
Academy of International Business, EURAM, Strategic Management Society, EIASM
Editorial and reviewing activities
Member of the Editorial Board
Ad-hoc reviewer:
Journal of International Business Studies, Management
Research, Thunderbird International Business Review, Cuadernos de Economía y
Dirección de la Empresa, Revista de Economía Aplicada, Revista Europea de
Economía y Dirección de la Empresa ,Revista de Economía y Empresa, Universia
Business Review, International Business Review, Journal of World Business,International
Journal of Manpower,European Planning Studies, Revista Innovar, Multinational
Business Review, Global Strategy Journal
2. TEACHING AND RELATED ACTIVITIES
University of Valencia
Universities in Spain
Foreign Universities
Other activities
I have also been involved in several Executive
Education Programs in the areas of International Management and Strategy.
Held lectures and seminars on topics such as
International Market Entry, expatriation, mechanisms of Coordination and
Control, Internationalisation of Services, Competitiveness of the Manufacturing
Traditional Sectors, Multi-localisation and Outsourcing; at various levels
(including PhD level) at:
Autonomous University of Barcelona.
Autonomous University of Madrid.
Complutense University of Madrid.
University Carlos III of Madrid.
International University Menendez Pelayo.
University of Granada.
Unversity of Málaga.
University of Vigo.
University Pablo Olavide of Seville.
University of Burgos.
University of La Laguna (Tenerife)
Norwegian School of Management, Norway
University APEC of Dominican Republic.
Universidad del Norte. Barranquilla,
Colombia.
Universidad Interamericana. Heredia,
Costa Rica.
Novancia. Paris Business School
Utrech University, Netherland
Uppsala University, Sweden
Teaching Projects
3. Miscellaneous
1. Member of the
Board of Caixa Ontinyent (Saving Bank)
(Since 2000-); Vice-president of Caixa Ontinyent (2017-). We have 52 offices and 987 million euros of assets.
a. Member of the board of Caixa Ontinyent Preferents
(Since 2005-) (Subsidiary to invest in the secondary financial market)
b. Member of the Board of Iniciatives I Inversions
Empresarials (2005-) (Subsidiary to invest in the Construction Industry)
2. Member of the
board of Jaslen Group (external)
(2006-2008) (Small MNE in the luggage industry with two joint.-ventures in
China and one sales subsidiary in Hong-Kong)
3. Member of the Internationalization Committee of the
Valencia Chamber of Commerce.