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  • CE1: Know the traditional and current relationship between public opinion and the media, taking into account different social and political contexts, the implementation of the knowledge society and the relevance of ICTs.
  • CE2: Be able to locate, produce and manage information sources of all kinds in order to deal with information action on relevant social issues, such as freedom and safety, health, politics, cultural activity, communicative action, etc., by integrating information, communication and organisation technologies into the process.
  • CE3: Know the difference between informational communication and persuasive communication, both within organisations and in the relationship between organisations, society and their political communities.
  • CE4: Be able to establish and delimit the profiles of rigorous and quality journalism in all kinds of fields — but especially in those emerging from contemporary social reality — in terms of sources, protocols of formulation, professional ethics and public responsibility.
  • CE5: Be able to link information traditions and political traditions in contemporary democracies, but also in political systems of a different nature, in order to define the fields of public opinion, communicative action or social action.
  • CE6: Be able to differentiate and discuss concepts that account for the social, communicative and cultural transformations in advanced societies in recent decades: knowledge society, network society, globalisation, information society, audience democracy, audience fragmentation, cyberpolitics, networked communities and other similar concepts in the field of information and communication.
  • CE7: Be able to apply quantitative and qualitative sociocommunicative research methodologies and techniques in the field of new journalism and political communication.
  • CE8: Be able to find, select, manage and synthesise bibliographic, newspaper and web information specialised in the field of social communication processes applied to the fields of sociocultural action and political action, both in its partisan aspect and in that of public policies, and always from the perspective of information and/or communication.
  • CE9: Be able to analyse large masses of data, opinion polls and/or measurements of a communicative nature (such as audience) in social, political and cultural processes.
  • CE10: Be able to define a transversal and multidisciplinary conceptual framework with the aim of determining the interconnections between society, politics and the media.
  • CE11: Be able to differentiate and discuss ways of transmitting all kinds of public policies from the institutions to the citizenry.
  • CE12: Be able to conceptualise and analyse the relationship between social action, social movements and public information.
  • CE13: Be able to carry out theoretical work in the specific field of communication and journalism.
  • CE14: Be able to carry out practical work adapted to real communicational environments with specificity in the fields of political communication and/or new journalistic specialisations, by applying the knowledge, skills and abilities acquired.