Description
Study of the different dimensions of cultural consumption, their influence on the consumption experience (sensory, affective, behavioural, social and intellectual) and their implication on consumer satisfaction, well-being and loyalty.
Keywords
multisensory perception, brand experience, multisensory marketing, emotions, wellbeing, recommendation and intention
Manager UV
- Cuadrado Garcia, Manuel
- PDI-Catedratic/a d'Universitat
Frascati classification
