Conference “Marketing en el hipermercado, ¿cuánto de más vas a comprar?” (Marketing at the supermarket, how much extra are you going to buy?) of the Universitat i Societat de Alzira programme, by professor Carmen Pérez Cabañero (Marketing and Market Research Department). The Office of the Vice-Principle for Territorial Projection and Society continues the cycle of conferences “Universitat i Societat de Alzira’’. Open to the general public, although with limited seating capacity following Covid's prevention measures. This cycle aims to complement the educational offer of Unisocietat. The Universitat i Societat programme arises from the commitment of Alzira Town Council, with the support of the University of Valencia, to lifelong learning. It is aimed at people aged 30 or over, residents of the municipality and the Ribera Alta region, who are interested in learning and motivated by culture.