GIUV2022-529
The group is dedicated to research in the field of business intelligence. It has carried out several research projects under agreements and contracts with institutions such as the Regional Ministry of Sustainable Economy and the consultancy Improven. The group's priority is to carry out market studies and competitive and prospective surveillance for companies, business associations and institutions supporting business activity, especially in the Valencian Community. The group's activities also include the study of the economic and commercial viability of new business projects with innovative content. To this end, self-development programmes and methodologies based on the "Lean Startup" approach will be used. The group also aims to offer training and advisory activities for business representation entities such as business sssociations in the preparation of strategic and competitiveness plans. It also hopes to participate as a partner in projects related to business intelligence that are submitted to calls and public support programmes.
- Desarrollo de novedosas metodologias para mejorar la efectividad de la Business Intelligence en el ambito empresarial
- Business Intelligence for consolidated firms.Established companies need to implement advanced business intelligence (competitive intelligence) services to successfully adapt to changes in the environment and the market. This line will develop methodologies, indicators and studies aimed at this business community.
| Name | Nature of participation | Entity | Description |
|---|---|---|---|
| ISIDRE MARCH CHORDA | Director | Universitat de València | |
| Research team | |||
| ROSA MARIA YAGÜE PERALES | Collaborator | Universitat de València | |
| Lydia Canovas Saiz | Collaborator | Smart Precinct NQ - Australia | researcher |
- -
- -
- Business Intelligence; Competitividad; Diagnóstico
