The Master’s is aimed at university graduates interested in further training in the Spanish language and its literature, within different profiles (advanced academic knowledge, research training and training for specific applications in the workplace).

The recommended applicant profile includes students from the areas of knowledge of Humanities and Social Sciences who have completed an undergraduate degree, a licenciatura or an official master's degree. The related areas of knowledge are: Philology and Language Studies, Humanities, Audiovisual Communication, Information Sciences, History, Fine Arts, Anthropology, Sociology and Philosophy.

This Master’s is also aimed at professionals from the sectors of culture, publishing, public administration or tourism, regardless of their prior university education, when the curriculum or professional and research activities of the applicants is, in the judgment of the Academic Coordinating Committee of the Master’s, related to the contents and objectives of the Master’s, as long as the applicants hold a university degree.