Fitxa persona

Extraordinary Degree Award, PhD in Marketing with a thesis on cultural services marketing, and Master's in Cultural Services Management, in addition to being certified in Piano, Music Theory, Transposition, and Accompaniment.

With over 20 years of experience, she has demonstrated her passion and expertise in music, opera, and culture as a researcher, manager, marketing expert, university lecturer, and artist. Her professional and artistic experience in the cultural and performing arts sector is highlighted by a professional relationship of over 15 years with the Palau de Les Arts, among others positions. Currently, she serves as Secretary of the Amics de l'Ópera de la CV Association. She also performs as a pianist and choir member.

She pursues her own line of research in cultural, digital, and service marketing, with a recognized six-year research tenure. Her research focuses on analyzing audience behavior and consumer experience in both offline and online environments. She has collaborated on various research projects and has been published in prestigious journals such as Empirical Studies of the Arts, International Journal of Consumer Studies, Journal of Marketing Management, International Journal of Arts Management, Tourism Management Perspectives, European Business Review, Journal of Service Theory and Practice, Nonprofit and Voluntary Sector Quarterly, among others.

In addition to her distinguished research career, she has a strong commitment to knowledge transfer stemming from her multidisciplinary profile, regularly participating in over 50 conferences and other communication events to disseminate her research and expertise. Her professional experience within the university setting includes research through university-business contracts, as well as she is a teaching consultant at the Universitat Oberta de Catalunya.