Fitxa persona

Dr Javier Casanoves-Boix has 18 years of professional experience in business, specialising in Marketing. He has dedicated thirteen of these years to academia. He has a degree in Business Administration and a PhD in Marketing, and has been a lecturer in the Department of Marketing at the University of Valencia since 2024.

He has worked as a lecturer at various public and private educational institutions, teaching 92 subjects at undergraduate, postgraduate and vocational training levels. He has also supervised numerous final degree projects, served on examination boards, and performed academic management tasks. He has also contributed to educational innovation initiatives.

As a researcher, he has contributed to various research teams and projects, publishing 46 papers including articles, books, and book chapters. He has also participated as a speaker at numerous national and international conferences. His research interests focus on Marketing and Branding.

In terms of business experience, he has collaborated with companies in various industries, highlighting FMCG, cosmetics and fashion, carrying out brand and product management tasks. He has also managed Marketing projects focused on self-employed professionals.