Fitxa persona

Rafael Currás Pérez is currently a Full Professor in the Department of Marketing at the University of Valencia. He holds a degree in Business Administration from the Polytechnic University of Valencia (Faculty of Business Studies) and obtained his PhD in Marketing from the University of Valencia in 2007. His research interests include the relationship between Corporate Social Responsibility and consumer behavior, ethical and responsible consumption, the study of online behavior in the tourism sector, and the analysis of new forms of promotional communication. His research has appeared in, among other journals, Tourism Management, Journal of Business Research, Corporate Social Responsibility and Environmental Management, Journal of Business Ethics, and Computers in Human Behavior. His professional experience focuses on university-company contract research and he is a market research consultant in the non-profit sector. He has enjoyed research stays at IESEG School of Management (Lille, France), the National University of Rosario (Argentina) and the University of Quintana Roo (Mexico).