Fitxa persona

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University Professor at the marketing and market research department of the University of Valencia (Spain). She is a doctor in marketing with international mention and extraordinary doctoral award from the University of Valencia. He has conducted research stays at the University ofglo Studi Federico II (Naples). Its main lines of research include consumer behavior, marketing of services with sectoral applications in tourism, innovation, value co-creation and strategic marketing. His jobs have been published in international prestigious magazines such as Journal of Business Research, Knowledge Management Research & Practice, International Journal of Innovation Management, International Journal of Innovation of Innovation Science, among others. He has also participated in numerous international congresses, obtaining an award for best Paper in Gika (Global Innovation and Knowledge Management) 2014.
It has more than 9 years of experience as a teacher-investigator at the level of grade and master and is a member of the research group in “Innovative and sustainable solutions in services” (SIV) of the University of Valencia.

SIV Group https://www.uv.es/siv