foto Ines Kuster Boluda
INES KUSTER BOLUDA
PDI Catedratic/a d'Universitat
Knowledge area: MARKETING AND MARKET RESEARCH
Department: Marketing and Market Research
Dpto. Comercialización e Inv. Mercados Facultad de Economía Despacho 1P11 Avda Tarongers sn 46022 Valencia
(9638) 28332
Biography

ACADEMIC & TEACHING EXPERIENCE

Her teaching and research interest has focused on aspects related to diverse fields of marketing, publishing books and articles in leading magazines, both national and international. She teaches in official and own degrees/postgrades, both from the University of Valencia and from other universities, institutions and companies. She is the head of various official and proper postgrade programmes.

PROFESSIONAL & RESEARCH EXPERIENCE

She has acted and acts as a professional consultant for SMEs and multinationals in aspects related to strategic marketing and sales and sales management, highlighting her frequent collaboration with sectors such as healthy food, wine, lighting and textiles, tourism, among others.

She has also been a consultant in public institution, such as the CEACCU (Spanish Confederation of Consumers and Users Associations), the National Higher Education Assessment Council (Portugal) or the ANECA.

She has participated and led several research naational and interational projects and advisory projects for companies.

She has acted as supervisor of diverses MT and thesis in the marketing field.

EXPERTISE & INTEREST AREAS: Strategic Marketing; Marketing & Education; Sectorial Marketing; Communication & Sales Management; Marketing & NT.

Subjects taught and teaching methods
35844 - Commercial and sales managementPractices, Theory
35871 - External internshipsPrácticum
35872 - Degree Final projectWork end of studies
36398 - External internshipPrácticum
36399 - Degree Final projectWork end of studies
40073 - Master's final projectWork end of studies
40112 - Master's final projectWork end of studies
Tutorials
Observations
You participate in the electronic tutoring program of the Universitat de València
Academic training
Journal Publications
Other Tasks
Other publications
Other Achievements
Organization of R+D activities
Activity interests
Participations in Conferences
Participations in Conferences
Participation in Committees and Representations
Projects
Thesis, minor thesis and research reports