foto Natalia Melania Vila Lopez
NATALIA MELANIA VILA LOPEZ
PDI Catedratic/a d'Universitat
Knowledge area: MARKETING AND MARKET RESEARCH
Department: Marketing and Market Research
Facultad de Economia. Departamento Comercialización e Investigación de Mercados (1er piso). Despacho 1P11 Avenida de los Naranjos s/n (46022) Valencia
(9638) 28960
Biography

Natalia Vila Lopez is Professor of Marketing since 2010 in the Deparment of Marketing, Faculty of Economics, University of Valencia. She was worked for this department since 1994. Her research interests are those related to marketing strategy, brand positioning, product packaging and international strategies among others.

She has been recognized with 4 research periods (1997-2002; 2003-2008; 2009-3014 and 2015-2020) endorsed by more than 100 articles (mostly international) and 4 five-year teaching periods (2003-2005-2010-2015-2020) obtained with regular teaching in grade, postgraduate and doctorate. Recognition with the highest score (EXCELLENT) in the DOCENTIA program of the teaching activity for the period 2014-2019.

Subjects taught and teaching methods
35801 - MarketingPractices
35802 - Marketing strategyPractices, Theory
35871 - External internshipsPrácticum
35872 - Degree Final projectWork end of studies
40073 - Master's final projectWork end of studies
40112 - Master's final projectWork end of studies
42049 - Strategic decisions in marketingGroup work, Theory
Tutorials
Observations
You participate in the electronic tutoring program of the Universitat de València
Academic training
Journal Publications
Other Achievements
Participations in Conferences