foto Natalia Melania Vila Lopez
NATALIA MELANIA VILA LOPEZ
PDI Catedratic/a d'Universitat
Knowledge area: MARKETING AND MARKET RESEARCH
Department: Marketing and Market Research
Facultad de Economia. Departamento Comercialización e Investigación de Mercados (1er piso). Despacho 1P11 Avenida de los Naranjos s/n (46022) Valencia
(9638) 28960
Biography

Natalia Vila Lopez is Professor of Marketing since 2010 in the Deparment of Marketing, Faculty of Economics, University of Valencia. She was worked for this department since 1994. Her research interests are those related to marketing strategy, brand positioning, product packaging and international strategies among others.

She has been recognized with 3 research periods (1997-2002; 2003-2008 and 2009-3014) endorsed by more than 100 articles (mostly international) and 4 five-year teaching periods (2003-2005-2010-2015) obtained with regular teaching in grade, postgraduate and doctorate.

Subjects taught and teaching methods
35801 - MarketingPráctica
35802 - Marketing strategyPráctica, Teoría
35871 - External internshipsPrácticas externas
35872 - Degree Final projectTrabajo fin de estudios
40073 - Master's final projectTrabajo fin de estudios
40112 - Master's final projectTrabajo fin de estudios
42049 - Strategic decisions in marketingOtros, Teoría
Tutorials
First semester
Monday de 09:30 a 12:30. 1P11.FACULTAD DE ECONOMIA
Second semester
Wednesday de 09:30 a 12:30. 1P11.FACULTAD DE ECONOMIA
Observations
Participa en el programa de tutories electròniques de la Universitat de València.
Academic training
Journal Publications
Other Achievements
Participations in Conferences
 
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