Fitxa persona

Patricia Santateresa Bernat holds a PhD in Marketing from the University of Valencia and is a lecturer in Marketing and Market Research. With more than fifteen years of university teaching experience -both on-campus and online- she combines academic rigor with a strong applied perspective. Her research focuses on marketing, tourism, educational innovation, and technology adoption. She has taught at several higher education institutions, supervised undergraduate and master’s theses, and contributed to educational innovation projects. Accredited by ANECA as Ayudante Doctora, Private University Lecturer, and Contratada Doctora, Patricia’s research lines include entrepreneurship, science-based firms, personal branding, and legitimacy, integrating diversity and inclusion with a sharp and contemporary approach.