• CE1: Acquire interdisciplinary knowledge of the company and its social, economic, institutional and legal environment, and of the basic elements of the management process, such as organisation and administration, accounting, taxation, operations, human resources, marketing, financing and investment.
  • CE2: Be able to prepare and interpret accounting information, both financial, for external users, and internal, for management control and decision making.
  • CE3: Be able to understand the mechanisms of the market, of competition and of consumers and buyers by means of analysing the information available and that obtained from any possible source, and be able to organise, control and manage the resources and commercial capacities to adapt the company's offer and messages to the needs of its clients.
  • CE4: Be able to solve financial valuation problems, both for financing decisions and for business investment, in the national and international environment.
  • CE5: Know the general characteristics and fundamentals of business management and organisation, and be able to use the instruments and tools available to analyse and design business policies and strategies, taking account of the international business environment and knowing how to assess the effects of these strategies on business activity and outcomes and on the socio-economic environment in the short and long term.
  • CE6: Be able to identify the sources of relevant economic information and their contents, and to understand economic institutions as the result and implementation of theoretical or formal approaches to how the economy works.
  • CE7: Be able to understand and use the different quantitative and qualitative methods to reason analytically, evaluate results and predict economic and financial parameters.
  • CE8: Be able to understand and analyse financial markets, as well as financial operations related to business.
  • CE9: Know the principles of economic analysis and its application to the diagnosis and resolution of problems.
  • CE10: Understand the keys to the functioning of the market and the effects of its different structures.
  • CE11: Be able to understand the functioning of the economy at an aggregate level, the determinants of growth and the causes of economic cycles.
  • CE12: Be able to carry out strategic diagnoses in complex and uncertain environments using the appropriate methodologies to resolve them.
  • CE13: Be able to make decisions under certainty and uncertainty environments.
  • CE14: Be able to apply analytical and mathematical methods for the analysis of economic and business problems.
  • CE15: Know the basic techniques, methods and instruments linked to behaviour analysis.
  • CE16: Be able to define, solve and present complex problems systemically.
  • CE17: Be able to relate the different elements that interact in the decisions of individuals.
  • CE18: Be able to express oneself in formal, graphic and symbolic languages.
  • CE19: Be able to elaborate, interpret and analyse the financial statements of organisations, and to understand their implications for other business decisions and areas.
  • CE20: Be able to identify, measure and value business costs in order to design and implement cost allocation models and methods.
  • CE21: Be able to evaluate the economic and financial consequences of the application of Spanish accounting standards.
  • CE22: Be able to compare and establish analogies between Spanish and international accounting regulations.
  • CE23: Know the appropriate accounting methods for the consolidation of financial statements and business combinations.
  • CE24: Be able to apply and introduce continuous improvement procedures in all areas of the organisation.
  • CE25: Know the methodology to plan and conduct a financial audit.
  • CE26: Be able to establish a system of business management indicators.
  • CE27: Be able to design the accounting policy of a company or business group.
  • CE28: Know the legal regime and the functioning of the bodies of mercantile companies.
  • CE29: Be able to prepare the company's corporate documents and commercial registration.
  • CE30: Know the subjects and institutions of the legal system with the greatest impact on economic life.
  • CE31: Know the basic concepts and legal regulations of marketing, advertising, sales, sponsorship and patronage.
  • CE32: Know basic regulations on trade marks, distinctive signs and industrial and intellectual property.
  • CE33: Know the regulatory authorities and the basic aspects of the transport contract.
  • CE34: Understand the impact of economic, political, legal, socio-cultural, technological and environmental variables on business activity.
  • CE35: Know the fundamental elements of labour law.
  • CE36: Be able to apply labour standards to solve specific problems.
  • CE37: Know how to set objectives and strategies at the different levels of the organisation, and how to assess the implications and needs for achieving them.
  • CE38: Be able to plan, organise, control and evaluate the implementation of business strategies.
  • CE39: Understand and assess the characteristics and usefulness of different business strategies, both at the competitive and corporate levels.
  • CE40: Understand the raison d'être and functioning of companies, as well as their systemic nature and the processes and implications linked to their development and growth.
  • CE41: Be able to contextualise the principles of business management and of strategy design and implementation within international business.
  • CE42: Know the characteristics of entrepreneurs and know how to elaborate effective business plans and set the conditions required to put them into practice.
  • CE43: Recognise the key factors of business competitiveness and of sustainability of economic activities.
  • CE44: Be able to design innovation management policies and strategies by applying the appropriate techniques, models and tools.
  • CE45: Be able to design human resources strategies according to the needs of the company and the surrounding conditions, and to implement them effectively.
  • CE46: Know how to apply the techniques, models and tools of quality and environmental management, applying continuous improvement techniques, and knowing how to design effective policies and strategies in this field.
  • CE47: Know the functions, techniques, models and tools of human resources management and know how to apply them properly.
  • CE48: Know the characteristics of the different production or service provision systems and know how to manage them under criteria of efficiency and effectiveness in close interrelation with the other areas of the company and with its environment.
  • CE49: Know the fundamentals that govern financial operations and markets.
  • CE50: Be able to correctly apply a common valuation model for the analysis of investment and financing operations.
  • CE51: Be able to estimate the parameters that define productive investments and know the different investment valuation methods.
  • CE52: Be able to measure and value the risk of financial assets and its applications for productive investments.
  • CE53: Understand the relationship between the concept of opportunity cost of capital and the valuation of financial assets.
  • CE54: Understand the concept of market efficiency and its implications for company financing.
  • CE55: Know the different shareholder remuneration policies and their effects on the value of the company.
  • CE56: Know the different financing instruments and be able to determine the company's indebtedness policy.
  • CE57: Be able to establish the company's financial planning.
  • CE58: Be familiar with financial problems in specific contexts (SMEs, family businesses, etc.).
  • CE59: Know the national and international financial environment and the risks associated.
  • CE60: Be able to analyse the asset and liability operations of credit institutions, as well as those derived from the implementation of monetary policy, interbank operations and off-balance-sheet transactions.
  • CE61: Know the fixed-income and equity markets and their derivatives, as well as the different securities traded on them.
  • CE62: Be able to value financial assets and derivatives, and to manage fixed-income and equity portfolios.
  • CE63: Know complementary social welfare systems and be able to assess the effects of their implementation on the organisation.
  • CE64: Understand and describe the function of marketing within the organisation.
  • CE65: Be able to identify the external client to whom the organisation is addressed.
  • CE66: Be able to identify the needs of different types of customers.
  • CE67: Know the main variables that affect the behaviour of different types of consumers.
  • CE68: Know the main models of purchasing behaviour and how to influence them.
  • CE69: Be able to develop the processes and tools for information gathering used in marketing and know the main methodologies for information analysis.
  • CE70: Be able to design products and services from the perspective of consumer needs.
  • CE71: Be able to analyse and make decisions on the product or service portfolio and its impact on value creation.
  • CE72: Know price information management processes and be able to set prices.
  • CE73: Know the functions, relations, agents and problems of commercial distribution and the main aspects of channel design and point of sale.
  • CE74: Be able to draw up a marketing plan at both a strategic and operational level.
  • CE75: Be able to solve complex marketing problems such as market segmentation, positioning and perception.
  • CE76: Understand the function of marketing communication, as well as its main instruments.
  • CE77: Be able to lead, train and motivate a sales team.
  • CE78: Be able to take relationships with customers beyond the interchange situations.
  • CE79: Understand the historical role of agents and institutions in economic, social and environmental activity.
  • CE80: Develop critical capacity on Spanish and international economic current affairs.
  • CE81: Be able to analyse the economic situation and understand its implications.
  • CE82: Know the main international economic institutions, with special emphasis on those of the European Union.
  • CE83: Be able to analyse basic forms of economic integration.
  • CE84: Know the impact of European Union policies on the business environment.
  • CE85: Know the Spanish tax framework, with special reference to the business environment.
  • CE86: Be able to understand and anticipate the tax situations to be faced by the company.
  • CE87: Understand the relationship between taxation and business decisions.
  • CE88: Understand the international dimension of taxation and its effect on business.
  • CE89: Be able to analyse formal and informal contracts and risk sharing.
  • CE90: Know the origin of the main economic problems, the mechanisms of long-term growth and how economic and non-economic factors have interacted throughout history.
  • CE91: Understand the main characteristics of Spanish and Valencian growth, growth factors, imbalances and micro and macroeconomic policies.
  • CE92: Understand the characteristics of the Valencian economy in the Spanish context.
  • CE93: Know the basic determinants of the distribution of activity in space and the explanatory models of regional and urban development.
  • CE94: Know the classical and contemporary theoretical perspectives for the study of organisations.
  • CE95: Be able to design a framework for the systematic analysis of the dimensions of organisations and, above all, of companies.
  • CE96: Be able to apply the knowledge acquired throughout the bachelor's degree to business practice.
  • CE97: Be able to write and defend a paper on one or more of the functional areas of the company.
  • CE98: Be able to assess occupational risks and manage prevention plans.
 
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