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The Web and Marketing Unit's objetives are, on the one hand, to provide the autonomous processes of creation, edition and publication of contents on the UV corporate webs, and on the other hand, to manage the publicity and corporate communication tools; to give support to the needs of the University as an organisation in the different dimensions of the corporate marketing, as well as the image management and corporate identity of the University.

Through the development of the UV Web Content Management, it is intended to get a highly collaborative environment in the edition of web contents, in such way that it meets the collective and individual needs in the field of the web publication within the UV.

The centralised management of the different dimensions of the coporate marketing pretends to increase the effectiveness of the efficiency of the management of these tools, developing from the operating plans derived from the Strategic Plan of the University and giving support to the different structures that compose the institution.



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