Admission is done on an individual basis, taking into account the applicant’s CV and academic records but observing the general rules in force. The specific criteria set by the Inter-university Coordination Commission are also taken into consideration.
The criteria are duly publicized.
Those applicants for whom Spanish is not their first language must prove their command of the language so as to be able to make the most of the classes. They must either submit a certificate or contact the directors in order to establish an alternative procedure.
With regard to the criterion based on how related the previous degree is to the master’s. The degrees related to the proposed master’s are the following: Bachelor’s Degrees in Business Management and Administration, Investigation and Market techniques, Advertising and Public Relations, a Business Diploma and all the new or other degrees in which the candidate has taken marketing subjects which at least cover 10% of the degree’s total credits.
The degrees that aren’t mentioned are invalid. In this case, students looking to access from a non-related degree will have to accredit their knowledge in the following subjects:
- Marketing fundamentals. Basic knowledge of the marketing function in the company and the four tools of operational marketing: product, price, distribution and communication.
- Market research. Basic elements for the design and development of market research.
- Statistics. Descriptive and applied statistics.
Such knowledge will be accredited by any of the following means:
a) Transcript issued by the university of origin, proving to have done and passed the above courses.
b) Proven professional experience in marketing and/or market research, to be evaluated by the commission.
c) Seminars, courses or other masters.
Students who can’t accredit their knowledge in said subjects will be able to carry out a pre-enrolment process provided that, in case of admission, they pass the course containing said basic knowledge, offered by both universities to meet that end before the beginning of the master’s.
Considering the previously exposed information and the established criteria, the following is the grading scale applied to each received request and used by each university’s Academic Coordinating Committee.
Grading scale
| Background training (access degree and others): up to 5 points |
| The average grade of the access degree’s academic record: up to 4 points (1- pass 2-B 3-A 4-distinction) |
| Accredited professional experience in marketing: up to 3 points. |
| Accredited research: up to 4 points |
| Accredited languages: up to 0,5 |
| Cover letter / interview: up to 2 points |
Admission procedure
The student will have to add to the request:
·A photocopy of the degree
·The degree’s academic record, specifying the average grade.
·Should a degree have been obtained in a non-European country, it will be necessary to add the corresponding approvals.
· A short resume containing information related to the degree’s content.
·A cover letter in which the candidate expresses his motivations and aspirations.
