Master’s Degree in Cultural Management

Contribuir en el diseño, desarrollo y ejecución de soluciones que den respuesta a demandas sociales, teniendo en cuenta como referente los Objetivos de Desarrollo Sostenible
Master the management tools to develop projects that give meaning and value to a particular heritage asset.
Know how to structure a strategic plan for a cultural organisation or institution.
Know how to organise areas and services within culture-related organisations.
Know how to detect market needs in the cultural services sector.
Know how to design marketing and communication campaigns applicable to cultural management activities.
Plan short-, medium- and long-term material and human needs for a management area, service or team in cultural institutions and organisations.
Know how to organise events in various fields of cultural management.
Be able to plan information resources and systems based on the social and cultural characteristics of a given territory and the needs detected.
Know how to design a professional cultural management project or a research project applied to the cultural management sector.
Know how to conduct a social reality analysis based on empirical information.
Be able to understand the theoretical frameworks from which data have been interpreted and the implications for cultural policy.
Know how to manage knowledge in institutions and organisations of the cultural sector.
Be able to conduct audience analyses and propose target audience development.
Contribute to designing, developing and implementing solutions that address social demands, taking the Sustainable Development Goals as a reference.
Demonstrate critical and self-critical reasoning within the field of study, considering aspects such as professional ethics, moral values and the social implications of the different activities carried out.
Collaborate effectively in work teams, assuming responsibilities and leadership roles and contributing to collective improvement and development.
Learn autonomously, making informed decisions in different contexts, making judgements based on experimentation and analysis and transferring knowledge to new situations.
Know how to communicate effectively, both orally and in writing, adapting to the characteristics of the situation and the audience.
Propose creative and innovative solutions to complex situations or problems specific to the field of knowledge to meet different professional and social needs.
Demonstrate knowledge and understanding of social inequalities based on sex and gender within this specific field of study; integrate the different needs and preferences based on sex and gender into the design of solutions and problem solving.
Demonstrate critical and self-critical reasoning in the field of special education, considering aspects such as professional ethics, moral values and the social implications of the different activities carried out.
Collaborate effectively in work teams, taking on responsibilities and leadership roles and contributing to collective improvement and development.