Aims: The aim of the doctoral programme is to create researchers in Marketing to provide an added value based on knowledge to the economic tissue. This knowledge allows business practices to be more effective. These researchers will also provide the scientific community with research which can turn into quality publications, therefore the inversion in their training not only affects the productive tissue but also contributes to the advancement of academic knowledge. The doctoral studies shall guarantee the acquisition of the basic competences established in the Spanish Qualifications Framework for Higher Education.

Description: The Valencian Community has been pioneer in Marketing development in Spain. In Spain there are only four specific departments for CIM (Commercialization in Market Research). One of them is that of the UVEG, who leads the project. This department comprises 7 full-university professors in Commercialization and Market Research within the same University (the maximum number in Spain), all of them with a minimum of two period of six years on teaching/research. Additionally, it was the first institution to develop an inter-university doctoral programme in marketing with quality award- this programme is a continuation of the doctoral programme with the same name which counts with an Excellency Award by the Ministry of Education until the 2013-2014 academic year, which gives it a high degree of competency and of the professionals in it.