University of Valencia logo Logo Department of Marketing and Market Research Logo del portal

Valencia Managerial Marketing Seminar, MaMaS

  • April 15th, 2021
6th Managerial Marketing Seminar

Applied Consumer Neuroscience in Marketing Series I: Eye-Tracking

Under the umbrella of the Rhumbo European Project this seminar aims to introduce applied research in consumer neuroscience through Eye-Tracking studies