[Biography, english version]

[Biography, english version]

Daniela Buzova is Lecturer in Marketing at the University of Valencia. She holds a PhD in Marketing from the University of Valencia and was distinguished with an extraordinary award for her PhD dissertation. She has been a visiting researcher at Royal Holloway University of London, England and Bosphorus University in Istanbul, Turkey. Her main research interests include destination marketing, touist behaviour, sustainability and cruise tourism. Her research has been published in Tourism Management, Journal of Travel Research, Psychology & Marketing, Current Issues in Tourism and International Journal of Tourism Research, among others. She sits on the Editorial Review Board of Journal of Travel Research. 

Areas of experience: Sales Management, Tourism Marketing, Commercial Research.

Teaching and Academic Experience: More than 20 years of university teaching experience in both public and private institutions. His works have been published in magazines of the area, both national and international. He has participated as a regular speaker in national and international congresses in the field of marketing. He is the author of several books and book chapters.

Professional experience: Collaborates as an external marketing and sales consultant for several companies

Amparo Cervera has been a Full-time Professor at the University of Valencia since 2008. She has been positively evaluated in 6 five-year teaching periods and 4 six-year research periods recognized by the Ministry of Science and Education.

Throughout the years of dedication to the University, she has carried out research, teaching, management and knowledge transfer responsibilities. In all activities, she has prioritized individual effort combined with teamwork, rigor, and public service. Her transfer activity has been developed from the absolute conviction that she is part of the social responsibility of the Universities and of her research teaching staff.

She has been director of the International Institute of Economy (2016-2022). She has participated in more than 25 research projects, 11 of them financed in public calls and 14 are contracts with companies or institutions. She has been director of the City of Valencia Chair (2013-2015) and the Sustainable Economic Model Chair of Valencia and its surroundings (2017-2019). She has led several competitive projects with the SIV research group -service, innovation, value- that she directs. Highlight ENPI European project called Newcimed: new cities in the Mediterranean Sea Basin on the sustainable development of tourist destinations. Led (2017-2019) a competitive project within the Program for the promotion of scientific research, technological development and innovation in the Valencian Community on the sustainability of Cruise Tourism.

She is the author or co-author of more than 75 articles -60 of them indexed in Web of Science-, editor of 3 books and author or co-author of 35 books or book chapters, some of them of international diffusion. She has presented more than 150 papers at conferences and lectured to diverse audiences. She is now Managing Editor of the Int. Review on Public and Nonprofit Marketing -Springer-.

She has directed 13 doctoral theses, 10 of them financed by companies or institutions in a clear link with the transfer of science to economic and social reality. Three of them were awarded extraordinary doctorate prizes by their respective universities -Castellón and Valencia- and another by the Entrepreneurship Chair of the University of Salamanca as the best Spanish thesis in Entrepreneurship. She has also directed numerous master's and doctoral final projects.

She has been invited to participate as a member of commissions that have to judge the competitions for access to university teaching bodies nationally and internationally, as well as a member of doctoral thesis tribunals.

She has evaluated Research projects for ANEP (National Agency of the Spanish Ministry of Science and Innovation) as well as for the Directorate of Evaluation and Accreditation of the Andalusian Knowledge Agency (DEVA-AAC) and the European Comission.

Regarding research stays, note Victoria University (New Zealand), University of Birmingham (UK), Harvard Business School (USA), University of Beira Interior (Portugal), Paris XIII (France), Austral University (Chile). In Spain, at the Autonomous University of Madrid, Almería, Castilla-La Mancha and Barcelona.

Awards: 2008 Best Paper in Industrial Marketing Management (SSCi Journal); 2010 Awards for Excellence as Outstanding paper in Industrial Management & Data Systems (SSCi Journal). Presentation Award: 'Collaborating to innovate: effects on customer knowledge management and performance' from the Global Innovation and Knowledge Academy (GIKA 2014); 'Cross-cultural perceptions of onshore guided tours: a qualitative approach base don eWOM' (GIKA 2016); 'An approach to how perceived risk acts in tourist decision-making' (XXII International Tourism and Business Congress 2019); 'Social Innovation Capacity in cities: proposal of a theoretical model from a strategic collaborative perspective' (Intl Association on Public and Nonprofit Marketing 2020); 'User interface influence on information processing: effects of presence on cognitive load and understanding 2 (AIRSI 2023 (Artificial Intelligence; Immersive Technologies, Robots, Social Media, Internet of Things).

She is currently Vicepresident of the International Association on Public and Nonprofit Marketing and an elected member of the Board of the School of Economics. Also, Member of the SDG and Gender Commission of the University of Valencia.

[Biography, english version]

Natalia Vila Lopez is a Professor of Marketing since 2010 in the Department of Marketing, Faculty of Economics, University of Valencia. She was worked for this department since 1994. Her research interests are marketing strategy, brand positioning, product packaging and international strategies.

She has been recognised with 4 research periods (1997-2002; 2003-2008; 2009-3014 and 2015-2020) endorsed by more than 100 articles (primarily international) and 4 five-year teaching periods (2003-2005-2010-2015-2020) obtained with regular teaching in grade, postgraduate and doctorate. Recognition with the highest score (EXCELLENT) in the DOCENTIA program of the teaching activity for the period 2014-2019.

She has collaborated as an expert for the Ministry of Science and Innovation, Subdelegation for Research Projects (Economics area) (2010 and 2011) and has been collaborating regularly with ANECA (ACREDITA programme) since 2015.

She has provided advice and knowledge transfer to SMEs, corporations and various organisations such as CEACCU (Spanish Confederation of Consumer and User Associations), Asociación Pret a Porter Industrial Comunidad Valenciana (PIV), Antares Iluminación S.A., Intermarché Prodis, Sáez Merino, Buraglia, Ubesol, Maverik, or Kenmark.