URAP rank the UV among the top 200 universities in the world
13 de abril de 2016
The University Ranking by Academic Performance (URAP) has once again placed the Universitat de València as one of the best higher education institutions in the world.
Nielsen – The quandary of the ratings powerhouse
11 de abril de 2016
Around the same time period when the introduction of colour was revolutionising our viewing habits, Nielsen ratings and audience figures grew into a key money maker for broadcasting networks around America.
UV ranked among the best universities in the world for economics students by QS
7 de abril de 2016
The consultant Quacquarelli Symonds has recently published its World University Rankings for the 2015-2016 academic year. Once again, the Universitat de València has placed among the top 250 universities in a select number of fields.
Television Advertising: Does it Trigger Social Media Brand Engagement?
21 de marzo de 2016
The act of engaging is taking a much broader meaning in the digital era. Social media has placed brands a finger stroke away from their customers, with the traditional barriers of entry into advertising and self-promotion (namely high costs) quasi-permanently left open. The fight for brand engagement – here in the form of likes, shares/retweets or mentions – has thus become tighter than ever.