Fine master's work consists in the practical realization of a project by each of the students, with the ultimate goal of offering them the opportunity to adopt a multidisciplinary approach in making marketing decisions within a given industry / sector / undertaking. .

The work requires the student to analyze data from the environment and apply a large set of skills and knowledge to solve real business problems. The objective of the work is to solve some real problem in a systematic way through the development of a Marketing Plan.

The work will have to contain clear objectives and be useful for a specific group, facilitating management implications for this group (managers, shareholders, workers, etc.) that can use the results in a beneficial way. The work will have to demonstrate the skills of the student as a professional in the field of marketing. In this way, the student has to consider ethical, legal and social aspects among others.

Thus, it is an annual subject of 6 ECTS credits, which includes the preparation of a project that will be publicly defended following the regulations established by the partner universities.

The assignment of the tutor / a will be made at the beginning of the course, and will have as a priority criterion that the tutor / a is a professor or expert in the specialty chosen by the student.