Specialty in communication
| Code | Name | Credits | Course syllabus, schedules, exams |
|---|---|---|---|
| 40104 | Advertising management | 5 | Check info |
| 40103 | Promotional communication | 5 | Check info |
| 40102 | Corporate communication | 5 | Check info |
| 40105 | Message and media planning | 5 | Check info |
Specialty in distribution
| Code | Name | Credits | Course syllabus, schedules, exams |
|---|---|---|---|
| 40108 | Logistics and physical distribution | 5 | Check info |
| 40107 | Point of sales marketing | 5 | Check info |
| 40106 | Channel management | 5 | Check info |
| 40109 | Sales management | 5 | Check info |
Specialty in marketing research
| Code | Name | Credits | Course syllabus, schedules, exams |
|---|---|---|---|
| 40110 | Market research project management | 5 | Check info |
| 40111 | Advanced statistics | 5 | Check info |
| 40113 | Market research techniques | 5 | Check info |
| 40114 | Design of causal research | 5 | Check info |
Specialty in international marketing
| Code | Name | Credits | Course syllabus, schedules, exams |
|---|---|---|---|
| 42050 | Management of international companies | 5 | Check info |
| 42051 | International marketing | 5 | Check info |
| 42052 | Branding in international markets | 5 | Check info |
| 42053 | Client loyalisation strategies | 5 | Check info |
