Compulsory module
| Code | Name | Credits | Course syllabus, schedules, exams |
|---|---|---|---|
| 40099 | Managerial skills: managing teams | 5 | Check info |
| 40100 | Operational marketing design in the launching of new products | 10 | Check info |
| 40101 | Multivariant techniques in market research | 5 | Check info |
| 42047 | Advanced analysis of consumers and competition in the marketing plan | 5 | Check info |
| 42048 | Simulation and new technologies | 5 | Check info |
| 42049 | Strategic decisions in marketing | 4 | Check info |
Specialty in communication
| Code | Name | Credits | Course syllabus, schedules, exams |
|---|---|---|---|
| 40102 | Corporate communication | 5 | Check info |
| 40103 | Promotional communication | 5 | Check info |
| 40104 | Advertising management | 5 | Check info |
| 40105 | Message and media planning | 5 | Check info |
Specialty in distribution
| Code | Name | Credits | Course syllabus, schedules, exams |
|---|---|---|---|
| 40106 | Channel management | 5 | Check info |
| 40107 | Point of sales marketing | 5 | Check info |
| 40108 | Logistics and physical distribution | 5 | Check info |
| 40109 | Sales management | 5 | Check info |
Specialty in marketing research
| Code | Name | Credits | Course syllabus, schedules, exams |
|---|---|---|---|
| 40110 | Market research project management | 5 | Check info |
| 40111 | Advanced statistics | 5 | Check info |
| 40113 | Market research techniques | 5 | Check info |
| 40114 | Design of causal research | 5 | Check info |
Specialty in international marketing
| Code | Name | Credits | Course syllabus, schedules, exams |
|---|---|---|---|
| 42050 | Management of international companies | 5 | Check info |
| 42051 | International marketing | 5 | Check info |
| 42052 | Branding in international markets | 5 | Check info |
| 42053 | Client loyalisation strategies | 5 | Check info |
Specialty in sectorial marketing
| Code | Name | Credits | Course syllabus, schedules, exams |
|---|---|---|---|
| 42054 | Marketing of services | 5 | Check info Not offered in 2026-2027 |
| 42055 | Tourist marketing | 5 | Check info Not offered in 2026-2027 |
| 42056 | Political and electoral marketing | 5 | Check info Not offered in 2026-2027 |
| 42057 | Psychology and social marketing | 5 | Check info Not offered in 2026-2027 |
Master's final project module
| Code | Name | Credits | Course syllabus, schedules, exams |
|---|---|---|---|
| 40112 | Master's final project | 6 | Check info |
