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The launch of a new store: from low cost to luxury

  • February 27th, 2023
Dña. Lola Rivas

Last Monday, February 20, in the Point-of-Sale Marketing subject, in the Commercial Distribution specialty, Lola Ribas, event planner, gave a lecture entitled: "The launch of a new store: from low cost to luxury"

In the sessions of the Marketing subject at the Point of Sale, carried out by University Professor Irene Gil, last Monday, February 20, Mrs. Lola Rivas presented a conference entitled "The launch of a new store: low cost to luxury". These participations of prestigious professionals allow us to complement the theoretical and practical knowledge provided by the professors of the master's degree, with real experiences in the company provided by the speakers.

Lola Ribas, with a venture behind her focused on the circular economy and a long history organizing events for fashion and luxury brands, now her world focuses on product development and Marketing. As a Marketing lover, she creates strategic plans for the fledgling Fleebe AI. Of course, she never neglected her true passion, events, but now, as a freelance.