The Master's Degree in Marketing and Marketing Research (MIM), is organised by the Faculty of Economics of the University of Valencia and the Jaume I University of Castellón. The coordinating Departments are: Department of Marketing and Market Research of the University of Valencia and the Department of Business and Marketing Administration of the Jaume I University of Castellón.

The aim of this Master's is the specialised training, both on an academic and researching level, in the marketing field; thus, it can respond to the social demand of university specialists with a solid training for research and decision in marketing.

The Master offers four specialties: Communication, Distribution, Marketing Resach (these three are taken at the University of Valencia) or International Marketing (held at the Jaume I University).