Master's Degree in Secondary Education Teaching by the University of Valencia
Admission requirements to the specialisation in FP (Vocational training) - Business, Tourism and Marketing
Those who hold a degree (Licenciatura orDiplomatura) in Business Science, ADE, Economy, Tourism, Research and Market Techniques, Finances and Accounting, International Business, Actuarial and Financing Sciences, Labour Relations, Labour Science, Advertising and Public Relations, Political and Administration Sciences, Public Management and Administration, three year degree in Industrial Organisation Engineering, and Sociology can access this specialisation without having to take the entrance examination.
Those students that do not confirm having taken any of the degrees previously mentioned must have to pass an entrance examination that confirms their command – at a university degree level – of the competencies related to this specialisation. The examination will deal with the contents that are included in the following syllabus.
Syllabus for the entrance examination to the specialisation in Business, Commerce and Tourism
1. Entrepreneurship. Innovation and economic development. Main characteristics of innovation. Social benefits of the entrepreneurial culture.
2. The entrepreneurial nature. Key factors of entrepreneurs: initiative, creativity and training. Performance of entrepreneurs. Risks in the entrepreneurial activity.
3. The concept of businessman/woman. Requirements for the conduct of business activities. Personal objectives versus company objectives.
4. Business and its environment. Company as a system. Basic functions of the company. Different forms of organisation. The organisation chart.
5. The main environment of the company. Economic, social, demographic, cultural and environmental surroundings. The specific environment of the company: clients, suppliers and competence.
6. Market research. Marketing planning.
7. Corporate culture and corporate image. Company ethics and ethical principles and principles. Contribution of the company to sustainable development. Corporate social responsibility.
8. Creation and setting in motion of a company. Legal concept of the company. Types of companies and selection of the legal form. Administrative processes for the establishment of a company.
9. Concept of investment and financing sources. Financial banking tools. Aids, grants and tax incentives. Economic-financing viability.
10. The business plan. Selecting a legal form, study of economic and financing viability, administrative processes and management of aids and grants.
11. Concept of accounting and basic notions. Accounting operations: registry of economic information of a company. Accounting as a faithful image of the economic situation.
12. Analysis of the accounting information. Compulsory books and documents according to the latest regulations in force. Balance sheet and profit and loss account.
13. Taxation of the company. Tax liabilities of companies. Requirements and periods for handing out official documents.
14. Administrative management. Compulsory documents for the development of economic activity. Contracts of sale, payment methods and others.
15. Foundation, nature and proposal of business and body management in the area of hotel industry and tourism. Functions and objectives. Evaluation of the main historical contributions to the business management theory.
16. Corporate planning in hotel industry and tourism. Evaluation of its importace. Types of corporate plans. Justification of the corporate process.
17. Budget management and control y control in hotel industry and tourism companies and bodies. Justification. Concept and purpose of the budgets. Budgetary cycle. Budget types. Non-budgetary corporate control tools. Programming and control techniques. Time computation methods.
18. The accounting cycle in the companies of the hotel industry and tourism sector. Formalisation of the profit and loss account and the balance sheet. Adaptation to the General Plan of Accounting to the hotel industry and tourism companies.
19. Economic-financing analysis in the hotel industry and tourism companies of the sector. Financial interpretation of the balance sheets and the profit and loss account. Analysis of the cash-flow. Static and dynamic analysis of profitability. Analysis of liquidity and debt. Working capital. Evaluation of the charge and payment systems. Assessment of the liquidity ratio. Analysis of debt. Evaluation of the financing structure of companies.
20. Evaluation of investments in the hotel industry and tourism sector. Most usual types of investment. Methods for evaluating investment according to each type of company: Pay-back, VAN, TIR.
21. Organisation in companies and hotel industry and tourism bodies. Relation with other management functions. Basic patterns of traditional departamentalisation. Efficient organisative structures and cultures.
22. Professionalism in hotel industry and tourism. Comparative analysis of the professional comptences. Analysis of the more significative. Principles of the unique code of ethics in the framework of each subsector.
23. Descriptive statistics and statistic analysis in hotel industry and tourism. Techniques and types of statistical analysis. Applications.
24. The tourist phenomenon. Assessment of tourism from the point of view of its economic, cultural, sociopolitical and environmental effects. Dynamics of the tourist flows. Foresight of the future evolution of the tourist phenomenon.
25. Tourism market. Global process of the provision of tourism service. Characterisation of the tourism offer. Characterisation and incentives of the international and Spanish tourist demand. Global process of creation and provision of tourism services depending on its stages.
