On November 14th the second meeting of the round of conferences “Repensar lo rural.   Sostenibilidad social: nuevas vías para el rural valenciano” (Rethinking the rural. Social sustainability: new way for the Valencian rural enviroment), organised by the Chair AVANT of the Universitat de València.  The aim of this cycle is to reflect on the demographic challenge and the problems of depopulation faced by the Valencian rural environment, involving participants through reflection and the contribution of ideas.