During two days, professionals working in services or areas of institutional communication and press offices at universities and research centres will tackle, on the one hand, the direction of communication in the face of the phenomenon of digitalisation with the limits and implications it entails; and, on the other, the role of university communication in the feminist revolution will be analysed. The conferences, round tables and workshops will take place at the Universitat de València: at the Cultural Centre La Nau (Thursday 6th November) and at the Universitat de València’s Audiovisual Workshop (Friday 7th November).

Digital metamorphosis and feminist revolution

The inauguration of the conference will take place in the Paraninfo, on Thursday 7th November, at 9:30 a.m. and will feature speeches by Joaquín Aldás, vice-Principal for Strategy, Quality and Information Technologies; Antonio Ariño, vice-Principal for  Culture and Sport, and Pedro Ugarte, president of the Asociación de Profesionales de Gabientes de Comunicación de las Universidades españolas públicas y privadas (AUGAC, Association of Communication Departments Professionals of Spanish public and private Universities).

At 10 a.m., the director of the publication La Marea, Magda Bandera, winner of the Press Women's Award 2017, will give a practical workshop under the title ‘Comunicar con perspectiva de género’ (Communicating with gender perspective).  

Then, at 11:45 a.m., Joan Enric Úbeda, Head of the Bureau of the Principal, Marketing and Institutional Communication, will present the first communications panel, in which the following will take part: Enrique Bigné, Professor in Marketing at the Universitat de València, with a lecture on ‘Marketing y realidad virtual, ¿una investigación sin fronteras?’ (Marketing and virtual reality: research without frontiers?); Alicia García Ruiz, Contemporary Philosophy Professor at UC3M, who will analyse the dangers of dataism; and Manuel Peris, journalist from the Universitat de València, who will talk about ‘Periodismo, Internet y Derechos Humanos’ (Journalism, Internet and Human Rights).

At the end of the morning, at 1:30 p.m., there will be a round table entitled ‘Informar con perspectiva de género’ (Informing with gender perspective) with the participation of Lidia del Canto, director of the newspaper Levante-EMV, and the journalists Remei Castelló (Universitat de València) and Anna Gimeno, co-authors of the ‘Manual de estilo para tratamiento de la violencia machista’ (Style Manual for the Treatment of Gender-Based Violence).

On the other hand, on November 8th, the conference will begin at 10 a.m. in the Audiovisual Workshop of the Universitat de València Throughout the morning there will be a workshop on the production of transmedia university content, which will be taught by John Ospina, Professor at the University of Guadalajara (Mexico).

After this workshop, at 1:30 p.m., Ana Jesús López Díaz, director of the Oficina para a Igualdade de Xénero (Equality Unit) of the University of A Coruña and president of AMIT-Gal, the Galician node of the Asociación de Mujeres Investigadoras y Tecnólogas (Women Association of Researchers and Technologists), will give the closing conference under the title ‘La perspectiva de género en la docencia, la investigación y la divulgación’ (The gender perspective in teaching, research and dissemination). 

The closing session of the conference, which will be held at 2 p.m., will be presided over by Maria Vicenta Mestre, Principal of the Universitat de València.  

About AUGAC

AUGAC is the Asociación de Profesionales de Gabinetes de Comunicación de las Universidades Españolas, públicas y privadas, y Centros de Investigación (Association of Communication Departments Professionals of Spanish public and private Universities and Research Centres).  The origins of the association go back to a conference on Media and Communication, held at the Universitat de les Illes Balears (University of the Balearic Islands) in 1985, the year when AUGAC was founded. These conferences have been followed up, each year, in different training meetings.

AUGAC brings together professionals who develop their activity in services or areas of institutional communication and press offices of Spanish universities and research centres. Its purpose is to project university, cultural and scientific-technological issues towards society through the use of all existing disciplines and communication channels. One of its most important goals is to ensure that the professional practice of its members is carried out in conditions of independence and objectivity, since its mission is to transmit, with transparency, university activities to the surrounding social environment.