Websites, OPI (Illuminated Advertising Objects), screens, interactive kiosks, social media, email sending are some of the tools that were visible from the beginning of the campaign, February 16, and that have provided accessible information throughout the university community.

The second election night started at 8.30pm with a special program led by UVcomunicació who connected with Aula Magna del Rectorado, at the schedule time, to broadcast the provisional election results live.

This production is an addition to those made for the Claustro de Debate (Candidates´ Debate Session) on February 17, with an online audience of 635 people; and for the coverage of the results of the first round on March 3, which included a special two-hour program, broadcast by the tv.uv.es with an audience of 1.428 viewers and more than 1.100 subsequent views on the YouTube channel of the Universitat.

The audiovisual setup for election night has mobilized around fifteen professionals from the technical team and seven cameras - among them, a crane – distributed in three spaces of the Rectorate: two production rooms installed in the new Press Room of the University and in the Board Room; and in the Aula Magna, which hosted the proclamation of the provisional results of the elections in which Professor Juan Luis Gandía was the winner with 58.58% of the votes, compared to the 41.41% obtained by the candidacy of Professor Ángeles Solanes.

Coordinated transmedia strategy

From the beginning of the campaign, the Universitat has made all the electorate information very accessible and coordinated by Marketing and Communication Department, in multichannel format.

The institutional website incorporated a specific module with the access to the sites, programs and contacts of the candidates; a similar module was displayed on 27 informative screens or interactive kiosks located on the four campuses and in main buildings, programmed to refresh every 30 seconds and randomly rearrange the position of the candidate. These are highly accessible devices that incorporated a QR code that liked to content specific to the candidates. 

The news presence has also been extended to the network of 83 screens and totems (Illuminated Advertising Objects or OPI) distributed throughout the university's spaces.

On social media, the Universitat has disseminated nearly 200 posts across six platforms: X, Facebook, Instagram, TikTok, LinkedIn, and Bluesky.

The candidates have also had access to institutional photography services, the loan of audiovisual material, the production of audiovisual content, the sending of more than fifty messages to the university community and the support of the press service.

More information:
Take a look at the Second electoral night program again.