The publications ‘The tourism keys in the Valencian Community. Guidance for the decision-making’ and ‘Valencian landscapes: Touristic Territory’ have been published by the Office of the Vice-Principal for Territorial Projection and Participation and the Valencian Bureau of Tourism within the project ‘Valencian touristic landscapes, valuable and appreciated’, which is the result of the collaboration agreement between the Valencian Bureau of Tourism and the Universitat de València.

The presentation ceremony will start at 18:00. Apart from the regional secretary for tourism and the vice-principal for Territorial Projection and Participation of the Universitat de València, there will be the Dean of the Faculty of Geography and History, Ester Alba, and the professor of the Department of Geography Mª Dolores Pitarch, the academic co-responsibles.

‘Valencian landscapes: Touristic territory’

This photographic catalogue, which corresponds with the exhibition ‘Valencian landscapes: Touristic territory’, gathers the works of different graphic artists about our landscapes. Miquel Francés, Miguel Lorenzo, Adela Talavera and Pep Pelechà have been the responsible of illustrating this publication with more than 50 photographs of agricultural, mountainous, littoral, industrial, inhabited landscapes. The four photographers have captured through their lens the beauty of the Valencian landscapes from Montgó to Hoces del Cabriel, including l’Albufera or Columbretes. Symbolic locations from north to south and from east to west of the Valencian Community have been captured and reproduced in this publication which aims to contribute to the value enhancement of the Valencian touristic landscapes.

‘The tourism keys in the Valencian Community. Guidance for the decision-making’.

This publication, coordinated by Mª Dolores Pitarch, Tomás González y Jorge Hermosilla, gathers some of the keys of the touristic management which become essential for the decision-making of the local government teams and municipal workers related to this economic activity. It is a collection of the conferences given in the training cycle ‘Touristic training for local government teams of the Valencian Community’ which was organised between 215 and 2016 in collaboration with the Valencian Bureau of Tourism.

The vice-principal Jorge Hermosilla has explained that the Valencian territory is a series of historic landscapes which are integrated in clearly defined touristic areas with characteristics that make them singular. ‘Valued and varied landscapes which are not always appreciated because many of them are unknown or not considered as they deserve’, says the vice-principal. This is the reason why the Valencian Bureau of Tourism and the Universitat de València have decided to join forces with the purpose of appreciating the historic landscapes. Hermosilla has highlighted the importance of the institutional collaboration in a project that stands up for an innovative tourism project whose point of departure is a type of the cultural heritage which is common for the Valencian people, the historic landscapes’. The regional secretary Francesc Colomer has highlighted the need of ‘an integral vision of the territory which aims at the sustainable development, based on the touristic spaces as a place of landscape variety; and whose goals are related to the configuration of singular, attractive Valencian cultural products... This should be the base for a common history of our tourism’.