To establish a more effective and efficient communication that allows to draw attention to the identity of our Universitat, its activities, structures and people. We must rethink and integrate communication resources, establishing criteria, principles and procedures, both for work within the Universitat and with the numerous external agents that provide communication support services. To make this possible, we will implement new communication formats and establish collaboration agreements with the main media operators.

To open new windows and platforms for communication. In a changing communication ecosystem, innovation is key for efficient communication. Together with the development of new communication formats, we will develop new communication tools and update existing ones in order to achieve a more effective and segmented communication.

To integrate communication resources to make them available to the structures and people of the Universitat de València, achieving greater efficacy and efficiency. In a diverse university like ours, it is essential that all people and structures have access to communication resources in order to make their activities visible. That is why we propose a more coordinated communication work, optimising the use of the resources available to the Universitat.