José Pla-Barber



Professor of International Business

Facultad de Economía

Department of Management

University of Valencia

Avda. de los Naranjos S/N

46022 Valencia; SPAIN

Tel. 963828917;




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Professor José Pla-Barber holds a Ph.D. in Management Studies with European certificate. He is a Professor of International Business at the University of Valencia and associate researcher at the "John Dunning Center" (University of Reading, U.K). He has been vice-chair of the European International Business Academy (2012-2018) and Chair of the Academy of International Business Academy (2010-2018)


Pla-Barber has supervised 21 doctoral theses, 5 research projects of the national plan of Science and Technology and numerous applied projects funded by the Chamber of Commerce of Valencia, the Ministry of Industry, the Spanish association of textile or the Generalitat Valenciana. His main lines of research are the analysis of the internationalization strategies and the study of the international competitiveness of the traditional manufacturing company, having published more than 75 articles in prestigious journals such as Global Strategy Journal, Management International Review, International Business Review, Journal of Business Research, International Management, International Marketing Review, Scandinavian Journal of Management, Journal of International Marketing, Journal of Economic Geography and British Journal of Management.

His teaching specialty in "Strategic Management" and "International Business Management" has led him to teach numerous conferences and undergraduate, master and postgraduate courses in a wide range of Spanish and international universities (among others, University of Reading, Norwegian School of Management, Utrech University, University of Havana, TEC of Costa Rica, EAFIT of Colombia, UNAM of Mexico, APEC of the Dominican Republic, University of Antioquia, ORT Uruguay, UNED of Costa Rica, UCR Costa Rica, ADEX Peru, etc.).Currently, Professor Pla-Barber advises different companies in the field of international strategy and is a member of the Board of Directors and the Executive Committee of Caixa Ontinyent.



PhD in Business and Economics. University of Valencia, 1998. (European certificate and extraordinary award)


Master in Marketing and Retailing. University of Valencia. 1993


Degree in Business  and Economics. University of Valencia. 1992