ALBERTO BADENES ROCHA
PDI-Ajudant Doctor/A
Coordinador/a de Mobilitat
Knowledge area: MARKETING AND MARKET RESEARCH
Department: Marketing and Market Research
Facultad de Economía - Departamento de Comercialización e Investigación de Mercados.
Avda. Tarongers s/n , 46022, Valencia
Despacho 4P12
963864524 (D)
Biography
Alberto holds a PhD in marketing and a Master in Business Strategy from the University of Valencia. He has been working as assistant professor since 2023. His research interests focus on Corporate Social Responsibility (CSR), communication strategies through digital media, and marketing applied to sectors such as tourism and children's product and leisure. His work has been published in journals such as Psychology & Marketing, International Journal of Advertising and Journal of Business Research, and he has contributed to more than 20 international conferences. He also participates in various teaching innovation projects, with a special interest in meeting the challenges posed by digital technology in the future of education.
Subjects taught and teaching methods
Tutorials
| 01/09/2024 - 26/01/2025 |
| JUEVES de 09:30 a 10:30 null null null |
| 01/09/2024 - 26/01/2025 |
| JUEVES de 10:30 a 11:30 null null null |
| 27/01/2025 - 31/07/2025 |
| MARTES de 09:30 a 10:30 4P12 DESPATX PROFESSORS ASSOCIATS Planta 4 FACULTAT D'ECONOMIA |
| Observations |
| Participate in the e-tutoring programme of the Universitat de València |
Journal Publications
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Enrique Bigne; Alberto Badenes; Carla Ruiz; Luisa Andreu
(2018)
Virtual classroom: teacher skills to promote student engagement. Journal of Management and Business Education, 1(2), pp. 87 - 105
. ISSN: 2605-1044
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Alberto Badenes-Rocha; Enrique Bigné; Carla Ruiz
(2022)
Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter. International Journal Of Advertising, 41(8), pp. 1454 - 1476
. ISSN: 0265-0487
Other publications
Alberto Badenes-Rocha; Enrique Bigné; Carla Ruiz-Mafé (2020). The Role of individual characteristics on atteniton to cause related content in social media: an eye-tracking study of restaurants Turismo: Nuevo Paradigma Tras la Covid-19. XXIII Congreso Internacional de Turismo Universidad-Empresa . Volume. 1 . (pp. 293 - 308) .
Alberto Badenes-Rocha; Enrique Bigné; Carla Ruiz (2022). Personal, experiential and sustainability-related factors to explain food delivery apps use and recommendation: a review . (pp. 1 - 1) .
Participations in Conferences
Bigné E.; Andreu, L.; Ruiz, C.; Badenes, A. (2018). Virtual classroom: beyond brick-and-mortar learning. (Paper). 12th annual International Technology, Education and Development Conference (INTED) 2018 12th International Technology, Education and Development Conference, pp. 5596-5604. (ISBN 978-84-697-9480-7) . Valencia . SPAIN
Andreu, L.; Ruiz, C.; Badenes, A.; Bigné E. (2018). Virtual classroom: lecturer skills to promote student engagement. (Paper). XXXII European Academy of Management and Business Economics Annual Meeting (AEDEM) 2018 . Gandía . SPAIN
Andreu, L.; Ruiz, C.; Badenes, A.; Bigné E. (2018). Virtual classroom updated: reference manual for a multilearning approach. (Paper). 10th International Conference on Education and New Learning Technologies Proceedings 10th International Conference on Education and New Learning Technologies (ISBN 978-84-09-02709-5), 6436-6441 . Palma de Mallorca . SPAIN
Luisa Andreu; Alberto Badenes; Enrique Bigne; Carla Ruiz (2018). Synchronous virtual classroom: the application of web based conferencing for the future of higher education. (Paper). VII Jornadas de Innovación Docente en la Educación Superior- IDES 2018 . Valencia . SPAIN
Alberto Badenes-Rocha, Enrique Bigné, Carla Ruiz-Mafé (2019). Tweeting CSR: a double mediation study on customer engagement with hotels. (Paper). 48th European Marketing Academy (EMAC) 2019 Annual Conference . Hamburgo . GERMANY
Enrique Bigné; Alberto Badenes-Rocha; Carla Ruiz; Luisa Andreu (2019). Blended training of teachers for online higher education. (Paper). XXXIII AEDEM Annual Meeting 2019 . Sevilla . SPAIN
Enrique Bigné; Carla Ruiz Mafé; Alberto Badenes Rocha (2019). Advertising effectiveness for restaurants on tripadvisor: an eye-tracking study. (Paper). XXXIII AEDEM Annual Meeting 2019 . Sevilla . SPAIN
Enrique Bigné; Carla Ruiz; Alberto Badenes (2019). Do online reviews compete with advertising? an eye-tracking study. (Paper). 18th International Conference on Research in Advertising (ICORIA) 2019 . Krems . AUSTRIA
Enrique Bigné; Alberto Badenes-Rocha; Carla Ruiz; Luisa Andreu (2019). Unveiling teacher adoption of blended learning programs: a multifactor model. (Paper). 11th Annual International Conference on Education and New Learning Technologies (EDULEARN) 2019 . Palma . SPAIN
Carla Ruiz-Mafé; Enrique Bigné; Alberto Badenes-Rocha; Luisa Andreu-Simó (2019). The Role of emotions, perceived quality and teacher personality traits on ICT adoption in teaching: a theoretical model. (Paper). XXX Congreso Internacional de AEMARK 2019 . Cáceres . SPAIN
