Fitxa persona

Alberto holds a PhD in marketing and a Master in Business Strategy from the University of Valencia. He has been working as assistant professor since 2023. His research interests focus on Corporate Social Responsibility (CSR), communication strategies through digital media, and marketing applied to sectors such as tourism and children's product and leisure. His work has been published in journals such as Psychology & Marketing, International Journal of Advertising and Journal of Business Research, and he has contributed to more than 20 international conferences. He also participates in various teaching innovation projects, with a special interest in meeting the challenges posed by digital technology in the future of education.