foto Jose Enrique Bigne Alcañiz
JOSE ENRIQUE BIGNE ALCAÑIZ
PDI-Catedratic/a d'Universitat
Director/a Titulacio Master Oficial
Àrea de coneixement: COMERCIALITZACIÓ I INVESTIG. DE MERCAT
Departament: Comercialització i Investigació de Mercats
Facultad de Economía-Dpto Comercialización e Investigación de Mercados. Avda de los Naranjos s/n 46022 Valencia Office: 1F12, Facultat d'Economia
(9638) 28318
Biografia

Enrique Bigné is Professor of Marketing at the University of Valencia since 2001. He previously occupied the same position at the Jaume I University (1996-2001).

Education: Ph.D. in Economics and Business Administration, a Bachelor degree in Business Administration, a Degree in Law, and post graduate diplomas in Market Research and in Operations Research.

Research interests: advertising, e-WOM, tourism, and neuromarketing. His work has been published in European Journal of Marketing, Psychology & Marketing, Journal of Current Issues and Research in Advertising, International Journal of Advertising, Annals of Tourism Research, Tourism Management, Journal of Business Ethics, and Journal of Services Marketing, among others.

Visiting Scholar at the University of Maryland and Berkeley.

Editor of European Journal of Management & Business Economics; Revista de Análisis Turistico. Associated Editor of Journal of Global Marketing, Journal of Modelling in Management, and Pasos. Member of the Editorial Board in several journals.

He has served as a Head of the Department, Dean of the School of Economics and Vice-chancellor for International Relationships and Communications of the University of Valencia Academic director of the International MBA and Master in Marketing y Comunicacion.

Asignatures impartides i modalitats docents
Tutories
Primer quadrimestre
Dijous de 09:30 a 12:00. 1F12
Segon quadrimestre
Dimarts de 11:30 a 13:30. 1F12
Observacions
Participa en el programa de tutories electròniques de la Universitat de València