Joaquin Aldas-Manzano

Joaquin Aldas-Manzano Concordet sermo cum vita

Joaquin Aldás-Manzano (PhD in Business and Economics, Universitat de València, Spain) is Professor of Marketing in the Department of Marketing, Faculty of Economics, Universitat de València and Researcher of Valencia Economics Research Institute (Ivie). His research interest is focused on advertising media planning, consumer behaviour and quantitative methods in marketing research and it has been published in more than 20 international journals and in the best Spanish refereed journals. At the same time, he has presented numerous papers at AM, EMAC or AMS Conferences. He has co-authored the book Applied Multivariate Data Analysis with R (Paraninfo, 2017).